1) CLEAN YOUR LIST
You don’t go to work with dirty or rusty tools. Same with email marketers. You need to keep your email list and database clean. Good hygiene boosts productivity. So, delete those obsolete subscribers, bounce backs, old domains, duplicates, and opt-outs – then update your data with current, verified subscribers. You will create a more buyer-rich environment, and drilling down your list saves you time and money.
2) GO MOBILE
Are your email campaigns optimized for mobile? More than 75% of email campaigns are opened on a mobile device first, so if you were thinking desktop, reverse it and think mobile. Make a “long scroll” email that fits a mobile user’s proclivity. Mobile friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so remove images entirely or keep your image sizes down. Also our contractors Email list will help to reach the exact audiences.
3) WRITE A BETTER SUBJECT LINE
A subject line will determine if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone. Create a sense of urgency, pique their curiosity, get clever, use humor, and personalize it. Check out this article: How To Write a Better Subject Line
4) KILLER CONTENT
Keep your message short, simple, and actionable. Your lead-in sentence needs to be as compelling as your subject line. This sentence will segue into the offer or hook in your email campaign. Make your offer or hook better. If you were offering 10% off, make it 15%. Spy on your competition. Offer something better. Get right to the point. Keep it simple. Keep it short. Our contractors Email list with better data .Get personal. Personalized emails can increase conversion rates over 15%.
5) GET A GOOD EMAIL LIST
A good up-to-date email list is the foundation of your email campaign. You can migrate your own list with an updated, verified email list from a reliable provider. We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.
These are just a few of the many tools a home builder and contractor marketer needs to improve sales and ROI – and nail the competition.
