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Inflation causes everything to go up, Your gas, your rent, your groceries – it drives everything up except your purchasing power. Inflation is now hovering above 8%, even 11% according to some metrics. These levels haven’t been seen in 40 years. And what’s the first thing a business will do when there’s an inflation? They’ll cut their marketing budget.

Email marketing should NOT be cut. It is the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates, even in an inflation. Email marketing generates $36 for every $1 spent, which adds up to a staggering 3600% ROI.

If you market to dentists, orthodontists, or dental assistants, it is more important than ever to have an updated and verified dental email list. There are 201,927 professionally active dentists in the United States. (Statistica) They are all vital to their communities so they will not be as adversely affected by inflation as other categories. But if you are a marketer in this business, you need a reliable email list to target these professionals.

Here are some ways to make a better dentist email list:

Write a killer subject line. This single line of text determines if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone.

Clean your email list. Data cleansing is the process of deleting corrupt, inaccurate, or obsolete records from a database and then replacing, modifying, or deleting the dirty or coarse data. You should clean it once a month. Drilling your list down saves time and money.

An email list with a high accuracy rate is very important. Email campaigns with high bounce rates and undeliverables are a red flag for service providers and your emails might get sent to the spam folder.

Get or make an email list that is verified, validated – and segmented so you can target specific categories. a reliable database. A database is an organized collection of data stored and accessed electronically. Email list databases should be up-to-date. .

These are a few ways to improve your list or what to look for when you are buying a dentist email list. Contact the Email List Company for more information.

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