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Not many trends last long in the digital world. Netscape Navigator, Myspace, and Altavista are now names you’re more likely to see in a history book. But there is one trend that has aged like a fine wine, and that’s email.

Email could be the secret to your success this year if you serve the home builder and contractor market.

Learn how to tap into a home builder and contractors estate agent email database and use email marketing to reach your target customers.

Why Use Email Marketing?

Once you’ve established your target audience, it’s time to focus on how you will use email marketing for your business. Here are some reasons why companies like yours promote their business via email.

It’s Cost Effective

Email marketing is affordable. There are few overheads; you can reach thousands of potential customers in a single email.

If you are a small or mid-sized business, affordability is vital as you may have a limited marketing budget.

It’s Targeted

When you use email, you aren’t advertising to anyone. If you buy a pre-screened email database, it’s already targeted to home builders and contractors.

It means you can send emails with the reassurance they are going to the right people interested in what you sell. Targeted campaigns like this help boost your reputation.

It’s Measurable

Modern email technology gives you plenty of helpful information about your email campaigns.

You can find out the number of emails you send, the percentage of people who opened them, and the number who clicked on a link. It means you can fine-tune future campaigns to be more effective.

Email Builds Long-Term Relationships

Once you start a conversation by email, it’s easy to keep that going.

People are comfortable chatting by email; it feels natural and will help you build trust. It’s an excellent way of creating a long-term relationship with a prospective customer.

It’s Flexible

Companies use email because it’s flexible. You can use emails to send newsletters to your audience, or you can send a cold email pitch offering a service.

Alternatively, you could send guides, industry content, and educational videos. There are many ways to use email as part of your high-level marketing strategy.

Getting to Know Your Target Audience

Before you can begin email marketing, you must know your target audience. You should always do this before buying an email database to ensure the list aligns with your company’s needs. Here’s how to do that.

Create a Customer Avatar

A customer avatar is a description of your ideal customer. It’s a helpful starting point to help narrow your target market. Focus on factors like company size and geography in the home building and contractor niche.

Research the Industry

Part of your research should be a broader look at the industry. That will help shape your email marketing strategy. Look at things like challenges affecting the industry right now and trends.

Visiting some trade shows will help you gather this information. You can also do some online research by visiting specialist forums or browsing comments on social media.

Consider Market Segmentation

If you are targeting a vast audience, it’s worth splitting that into segments. It will help you create more personalized marketing messages throughout your email campaigns.

For example, you could segment by project size or the type of specialization of each home builder (e.g., electrical, landscaping).

Email Use

Investigate how your target market uses email in their business. It will ensure that your marketing approach is aligned with their needs.

Would they find it helpful to receive an industry guide? Or do they prefer to connect one-to-one with other businesses via email?

Are there particular business cycles you need to consider when planning the timeline for your email campaign?

How to Choose an Email Database Provider

A database provider gives you access to a list of prospects. However, not all databases are the same. Here’s how to choose the best one for your email marketing campaign.

Check the Reputation

You want an email database provider with a first-class reputation in the industry. Read reviews and testimonials for feedback from customers. Look at factors like customer service, reliability, and quality of the databases.

Check the Data

Look closely at the type of data and email list options on offer from the provider. You want high-quality lists of relevant contacts. You should also check if they offer up-to-date lists.

After all, you want to spend your time and money on something other than emailing someone who left a job a decade ago.

Check the provider’s website for evidence of quality and ask follow-up questions if you still need to know more about their data source.

Data Compliance

When buying an email list, you need to abide by data protection laws. So check that the provider adheres to relevant laws and that the lists are obtained legally with the correct consent.

Planning Your First Email Marketing Campaign

Once you’ve selected a provider and purchased your email database, it’s time to begin planning your initial email marketing campaign. Here is how to do that.

Decide on Your Objectives

The best way to succeed with email marketing is to establish your objectives upfront. That way, you can measure your campaign against those goals to see whether it performed as you’d hoped. Here are some prompts to help you:

  • A brand awareness campaign to local home builders and contractors
  • A lead generation campaign
  • A service promotional campaign (such as a special offer)
  • Launching a new product or service
  • A networking campaign

Choose one objective rather than many. It will make your campaign more straightforward to manage.

Database Segmentation (Optional)

You can personalize your email campaign by segmenting your database. For example, you could create one campaign directed at self-employed contractors, and another targeted at larger home-building companies.

It’s optional, but personalized campaigns often get better conversion rates.

Create Your Email Message

You can choose to send one message or a sequence of messages. The latter is often helpful to help boost conversion rates. If people didn’t spot your first email, they may spot your second or third.

Make sure the content is engaging and relevant. Take time to find the perfect subject line to determine whether people open your email.

Email design

Don’t forget that your email needs to look professional. Design to align with your brand guidelines and include your logo. Use images to help make it more appealing to the reader, and test the layout to ensure it’s mobile-friendly.


You’ll need an email autoresponder to send bulk emails to a large database. Choose one that offers easy setup, a fair pricing model, and evidence of high deliverability.

Time Your campaign

A perfectly timed campaign is more likely to yield results. You need to think about the day and time of your email and when people are most likely to read it.

It’s often helpful to test this with a small subsection of your database to see what timing is best. You should also consider the time of year to begin your campaign.

You might prefer to link it to a key date. For example, many businesses like to send promotions in the run-up to Black Friday.

Don’t Forget the Follow-Up

You must take the time to follow up on your email campaign. That might be a phone call to your new leads or sending a second offer to those who didn’t snap up your initial promotion.

Follow-ups are a great way to boost revenue. You’ll win over people who may have been on the fence during your original email campaign.

Launching Your Email Campaign

Once you’ve planned your campaign, it’s time to hit the send button. But there is a bit more to do during this stage after sending the email. Here’s what you need to know.


Always test your email setup before sending to hundreds or thousands of email addresses.

An erroneous email could damage your reputation. When testing, check every element, including the content and links. You should also check that the email looks correct on mobile.

Optimize Your Email for Deliverability

Optimize your email content so it doesn’t end up in the spam folder. Ensure you have a high-quality list and follow best practices with your content, such as avoiding specific keywords likely to see your email filtered as spam.

Make Sure You Tailor Your Emails

If you segment your list, it’s time to draft separate messages for each group. Tailor the emails and ensure you test each one individually.

Sending the Emails

Make sure you set aside time to send the emails. It will allow you space to deal with any last-minute issues or to respond to immediate replies from recipients.

If you are linking to your website, test the pages to ensure they work correctly and can handle lots of clicks simultaneously.

Monitor Your Deliverability

Once you have sent your email, keep an eye on your analytics. Check that the emails are sent and that some are read, as that will be a good indicator that the technical aspect of your email campaign went according to plan.

Create a System for Replies

If your email includes an invitation to reply or call, ensure you have a team in place to handle these. You don’t want to spend the time sending an email and leave customers hanging on an unanswered phone call.

Train your team on responding to queries. Ensure they are professional and knowledgeable. Preparing a set of frequently asked questions is often a good idea.

Measuring Your Success: Post-Email Checks

After you have sent your email campaign, it’s time to check whether it’s had the success you’d hoped. The objectives you set before your campaign will be a helpful asset.

Turn these objectives into KPIs and score your email campaign against these measurements if possible.

For example, you may want to target the number of leads you get from an email campaign.

You can measure the actual leads versus your target. You can also calculate the costs of your campaign by taking the total cost of your email (including the database) and the number of leads you got, so you have a cost per lead.

That’s a valuable KPI for future campaigns. You should also aim to track the revenue you received directly from the campaign.

That information lets you establish your ROI (return on investment).

Maintaining Your Database After Your Email Campaign

Once you have a database of home builders and contractors, you should remember that it’s a valuable long-term asset for your company. But you must take a few steps to maintain it.

Ensure you keep your list clean by removing subscribers who are “cold” or inactive.

These refer to emails the recipient hasn’t opened over a specific period, like six months. Remove emails that have bounced more than once, too.

Cleaning your list will help maintain deliverability rates for future email promotions. That’s important as it will stop your email from falling into a spam filter and ensure you have consistently high conversion rates.

Keeping An Eye on Future Trends

It’s vital you keep an eye on future email marketing trends. This will ensure you get an excellent long-term return on your investment in your home builder and contractor database.

Check for aspects of email like newer email technology and types of content that have the most success on email.

You should also continue to monitor any new regulations and laws around data protection.

Whatever trends emerge, remember that the key to winning customers via email is to provide value and remain authentic. Those two features will always help you get the best from any email marketing campaign.

Home Builder and Contractors Estate Agent Email Database

A home builder and contractors estate agent email database can fast-track your marketing efforts. But it’s worth taking the time to plan your strategy so that you get the best return from your investment. Use this guide to help you.

The Email List Company offers some of the highest-quality email databases on the market, including a targeted list of builders and contractors. Orders yours now here.