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Attention email marketers! Inflation is spiraling out of control. It is now above 9.5% – over 12% by some metrics. We just experienced two quarters of negative GDP, so we’re officially in a recession. The housing market is teetering – 30-year compound interest rates are 6.4% and going up every day.

The real estate market may collapse soon. The future looks grim. Dark clouds are on the horizon, and in spite of tepid reassurances by the Biden administration, email marketers need to be prepared.

When the going gets tough, the tough get smart. What do businesses do in times like these? They cut their marketing budget. What do email marketers do? They buckle up and fight. Email marketing should NOT be cut from the budget. It is the most impactful and cost-effective way to reach new customers, grow your product and increase your conversion rates.

Email marketing generates $36 for every $1 spent, which adds up to a staggering 3600% ROI. Hands down, it’s the best marketing tool you can use. First and foremost – you need a better email list. If you market to real estate agents, you need a highly targeted, up to date list. Don’t use yesterday’s addresses for today’s contacts.

If you want a current real estate email list, check out the Email List Company – their lists are updated every week, plus they’re verified and validated. Another category that will be affected is home builders and contractors. If you market to either of these industries, it is critical to stay ahead of the pack. Click here for help. Of course, compelling, relevant content is essential – especially today. But if you don’t have a good email list, that content may not even get to your customer.

We will talk about tips to supercharge your content in a future article. Right now, get going and cash in before the economy gets any worse. Contact the Email List Company for the most up to date email lists in the business.

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