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The pet industry is a BIG business. In the U.S. alone, $123.6 billion was spent on our pets last year. That’s more than the GDP of many countries. And the love affair Americans have with pets increases every year. This is how the pet industry breaks down: Marketing for Veterinarians

  • Pet Food & Treats  – $50.0 billion 
  • Supplies, Live Animals & OTC Medicine  –  $29.8 billion
  • Veterinarian Care  – $34.3 billion
  • Other Services including boarding, grooming, insurance, training, pet sitting, and walking – $9.5 billion

As you can see, veterinarians play a huge role in the pet industry.

A veterinarian diagnoses, treats, or researches diseases and injuries of animals. The hardest part of being a veterinarian is when they have to euthanize a pet. Here are the five categories of the veterinary business:

  • Companion Animal Veterinarians. This is the most common type of veterinarian.
  • Veterinary Specialists.
  • Exotic Animal Veterinarians.
  • Livestock, Food, and Large Animal Veterinarians.
  • Laboratory Veterinarians.

Last year, there were 77,260 certified veterinarians in the United States. The average annual salary is $109,920 and the expected growth rate is 19% in the next five years.

If you market to anyone in the veterinary business, here are some helpful tips to increase awareness and keep your audience engaged.

A VETERINARIAN Email strategy for 2023

Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? And What are the main points you want to address? How can you engage your veterinary prospects? And how can you do it concisely, and effectively?

Get Personal

Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.

You can get personal by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.


It’s important to add urgency when you’re marketing to veterinarians. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out’, ‘it all ends soon’, ‘now’s the best time to buy’, ‘supplies are limited’, ‘don’t wait’, ‘lock in your low price now’, etc. These call- to-action lines should be paired with your call-to-action buttons.


It’s always a good idea to get a new email list for the new year. You’ll get a high-quality list of veterinarians with a clean and current database that targets your audience with pinpoint accuracy.

Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of the veterinary business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.

For more veterinarian marketing ideas in 2023, click here.

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