One of the top challenges marketers now face is innovating. Neglecting the latest digital marketing trends could hurt your real estate business. Other real estate agents could swoop in and steal your leads if you’re not remaining relevant.
Use this marketing guide for real estate agents to get a competitive advantage instead. Applying these trends can help you get ahead of competing real estate businesses.
Update your real estate marketing strategy with these tips today,
Personal Branding
Top real estate agents are now investing in personal branding. A distinct, eye-catching brand can help you stand out from other real estate agents in the area. Otherwise, people might confuse you with another local agent.
When developing your branding, consider your:
- Mission statement
- Vision statement
- Voice
- Tone
- Personality
- Core values
- Imagery style
- Font style
- Color palette
- Logo styles
When developing your real estate marketing strategy, maintain a consistent brand across all channels. Consistency will help more people become aware of your brand. In time, awareness can grow into brand recognition.
People will begin remembering your real estate agency by name (or you by name!). When they need a real estate agent in the future, they’ll recall your brand and contact you directly.
Revenue increases by 20% when brands use consistent branding. While 85% of companies have brand guidelines, only 30% follow them. Create a brand guidelines document and stick to it!
As you become more familiar to local clients, you’ll become a trusted brand. About 46% of consumers are willing to pay more for brands they trust. Another 46% tend to choose brands they recognize, appreciate, and believe in.
However, you only have seven seconds to make a strong first impression on potential clients. It can take over seven tries before people become aware of your real estate business, too. Use the rest of this marketing guide for real estate agents to boost brand visibility and awareness.
Enhanced Listing Marketing
In order to attract potential leads and build your client roster, you need to stand out from the crowd. Use enhanced listing marketing to attract potential buyers to your properties. If your imagery looks bland, potential buyers will turn their heads elsewhere.
You can enhance your listings with professional photography.
Otherwise, consider investing in 3D video tours and aerial videos. Diversify your marketing materials to engage your audience. More interactive content can help boost engagement, which can make your brand more memorable.
If your marketing materials are bland, potential buyers might turn to your competitors who are already using enhanced listing tactics.
Personalization
Personalizing your digital marketing strategy can help you connect with potential clients. A strong, initial connection can encourage them to stick around. You can start retaining clients long-term, encouraging them to return to you when they need a real estate agent.
Personalize your marketing materials by researching your clients. Segment them into groups (such as “Buyers” versus “Sellers”). Then, create personalized marketing materials to appeal to that group’s needs and interests.
You can gather keyword research to create content based on the questions each group asks while online.
UX Web Design
User experience (UX) website design will ensure your website is easy to navigate and use. If it’s not, people will leave without exploring your site. As more people leave, your bounce rate will increase.
A high bounce rate can hurt other real estate marketing campaigns, including search engine optimization (SEO) and paid advertising efforts).
To improve the UX on your website, make sure it’s fast, mobile-optimized, user-friendly, and secure. Follow Google’s Core Web Vitals to improve the user experience.
Give visitors more than one way to reach you (chatbots, forms, buttons, etc.) to capture new leads or book more tours.
Intent-Based SEO
Search engine optimization can help your website content appear at the top of search engine result pages. When someone searches for local listings or real estate agents, your website could appear.
You can optimize your website content for searches after gathering keyword research. Create content based on the keywords locals use during searches. Appeal to their search intent to show them you understand their needs and interests.
Claim and optimize your Google Business listing to appear in front of local clients. Your listing will display your:
- Business name
- Phone numbers
- Hours
- Location
- Website
- Customer reviews
- Services
Appearing for local searches can help you attract new clients.
Visual and Voice Search
More people are using assistants (Siri, Alexa, Google, etc.) to complete online searches. You can appear for more voice searches by targeting longer search terms. These search terms are usually phrased as questions.
You can also appear for visual searches by optimizing the photos on your website. Add the target keyword to each image’s file name and alt text.
Appearing for voice and visual searches will help expand your online visibility.
Social Media
Promote your website content using social media marketing. As part of your social media strategy, keep SEO in mind. Optimize your captions by adding a target keyword to the post.
Optimize any videos you upload to YouTube by adding the target keyword to the video title and transcript.
Artificial Intelligence
Using new artificial intelligence (AI) tools can simplify your real estate marketing efforts.
For example, you can use AI tools to write captions for social media. You can also use them to determine what topics to cover within your content. Learn more about AI tools for email marketing here.
Don’t use AI to create your SEO content. Otherwise, Google might penalize you, affecting your ability to reach clients through search engines.
Attract Real Estate Clients With These Marketing Trends
Keeping up with the latest marketing trends can give you a competitive advantage in the real estate industry. Start applying these trends as part of your real estate marketing strategy for 2023. Don’t forget to track new trends as they emerge to remain relevant and ahead of the curve.
In the meantime, don’t neglect your existing real estate marketing strategy.
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