Did you know that businesses that embrace email marketing have a return on investment of more than forty dollars for every dollar that they spend?
By creating captivating email newsletters it’s possible to increase revenue and develop long-term relationships with clients. The problem that many business owners face is that they don’t know how to create newsletters that their subscribers enjoy reading.
To help you out, we’ve broken down the best email newsletter ideas. Keep reading and we’ll fill you in on what’s important to know.
Highlight Articles That Portray Your Company in a Positive Light
Whenever a website or magazine publishes something positive about your company, make sure to include links to these publications in one of your newsletters. This might include things like awards your company has received or reviews people have left.
Promote Your Company’s Job Openings
It can be challenging to find the right job applicants when your company has a skilled position to fill. This is why it’s such a good idea to post job openings in your email newsletters.
Go Behind the Scenes
If you want to show your newsletter readers how much you value your employees, CEO, and investors, you should consider going behind the scenes with your company.
All you need to do is include several photographs or a short video in your newsletters along with a short caption to explain what you’ve been up to at your company, and why it’s important.
If you have somebody on your team with skills in video production, you should also consider creating a video montage to show readers of your newsletter what’s really happening behind the scenes at your company.
Include a Letter From Your CEO
Customers love to get messages from company CEOs. This can be an especially potent tool if your company is in the midst of making big changes that its customers might not yet understand.
There are also many companies that include messages from their CEOs in every one of their monthly newsletters. This motivates people to read their newsletters because they anticipate hearing about company updates that come directly from the CEO’s mouth.
Some CEOs prefer to write letters to their customers and others prefer to record short video messages.
Explore the History of Your Company
Chances are that most people who do business with your company are not aware of its history. By telling stories about the origins of your company and why it went into business, you’ll grab the attention of those who subscribe to your company newsletters.
You should also remember that people won’t be as likely to read your email content unless you know how to choose subject lines that will engage them. This is why it’s a good idea to have a list of top email subject lines.
Tell Your Readers About Important Upcoming Dates
No matter what industry you’re in, there will always be important occasions that your newsletter readers will want to find out about. This includes things like product launches, online events, and application deadlines for exclusive programs. It’s a good idea to announce these important dates every time that you send out a newsletter.
Demonstrate Your Product or Service
Always take advantage of the opportunity to educate those who read your email newsletters by demonstrating uses for your product or service that people might not yet know about.
The best way to do this is by learning how customers are using your products in unexpected ways. Since people often post videos of themselves using new products on social media, this is easy for you to do.
Pay attention when people tag your company in their social media posts. Consider choosing several of the top posts to include in your email newsletter.
Inform Your Newsletter Readers About New Product Releases
If you are releasing a new product, make sure to tell people about it in your newsletter. This is one of the top email newsletter content ideas for those who want to make money with their email lists. Many companies do this by offering exclusive discounts to their newsletter subscribers.
Create a Top Ten List
People love reading top ten lists. They are entertaining, informative, and easy to read. This is why you should consider including a top ten list with every newsletter that you send.
For example, if your company sells high-end watches, you could include a list of the top ten benefits of having a watch.
Survey Your Readers
People love to know that their opinions matter. This is why it’s so effective for businesses to invite their newsletter subscribers to participate in surveys or polls.
If your goal is to entertain your readers, then consider asking a light-hearted multiple-choice question such as “what historical figure, living or dead, would you most like to have lunch with?”. You can then include a link for readers to follow to find out how others have voted.
On the other hand, if you want to get customer feedback about your product or service, you should consider creating a survey. Ask questions to figure out what people enjoy and what they don’t enjoy about what you’re selling. You can use this feedback to make improvements to your products.
Start Creating a High-Value Email Newsletter Today
If you’ve been trying to figure out how to create the best possible email newsletter, it’s important to know how to engage your readers. You can do this by doing things such as going behind the scenes within your company and informing your readers about new product releases.
If you’re interested in learning more about creating great newsletters, we’re here to assist you. Please feel free to reach out to us for any questions that you might have.