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Lots of experts out there claim they have the magic formula for writing a good email campaign. First of all, there is no magic formula but there are a lot of good secrets for the email marketing that works.

First secret: “keep it simple.” Keep your subject line, your content and your offer simple and to the point. We’re going to take our own advice and keep this article simple, too.

Email Marketing That Works : 5 Steps

More email marketing “secrets” are revealed below:


The Harvard Business Review says email marketers need to tailor their tactics. They must balance efforts to pare costs and shore up short-term sales when they implement their strategies. Streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals. Innovative improvements to core products and services will grab attention and motivate purchases.


Email campaigns should offer products or services that are essential to your subscriber. Find a unique way to excite the subscriber and offer limited time discounts, coupons, freebies, VIP promotions, free trial subscriptions, e-books, etc.

Time is money and money is tight. Make your campaigns, subject lines and offers as aggressive and compelling as possible. You never get a second chance to make a first impression.


Email personalization is a great way to improve the open rate of your email campaigns. Epsilon Research says that 80% of customers are more likely to purchase from a brand that provides a personalized experience.


Another secret to a successful email campaign is to segment your email list. This targets users more directly and intelligently. Research shows that segmented lists have at least a $1.90 uplift per customer.

According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want  content that is relevant to their likes and dislikes – and it can create a seamless customer experience.


A current, verified mailing list is critical. Email campaigns with high bounce rates and undeliverables are red flags for service providers and your emails will go straight to the spam folder. Email list databases should be verified, validated – and segmented so you can target specific categories of business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.

Want some more email marketing secrets? We’re not good at keeping secrets here at Octane Online Marketing – so we’ll be happy to share them with you.

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