Are you a real estate broker ignoring email marketing because it’s an old messaging channel? If so, you’re missing out on a huge opportunity to connect with clients. Research shows that you can expect an average return of $42 for every dollar you spend on email marketing.
If this return sounds unreasonably high, you need to rethink your email marketing. A high return means that your emails have a high email conversion rate.
But high success in an email campaign doesn’t come easily. You have to embrace strategies that will increase your email click through rate. These practices will ensure that you don’t get a high email open rate only to lose your subscribers because your email didn’t prompt them to click on links within your email.
Here are a few strategies you can use to ensure that you get a high email click through rate.
Keep Your Emails Short
A long email copy doesn’t work well, regardless of how great your offer is. Such emails can result in a high unsubscribe rate.
Most subscribers skim through emails, looking for something that catches their eye. If they don’t find it within the first few lines, they’re likely to unsubscribe.
To avoid email unsubscription, keep your email copy short and focused on one key message or offer. Stick to a few well-chosen words and include links to more detailed content elsewhere on your website or blog.
Use Eye-Catching Subject Lines
Your email subject line plays a key role in determining whether your potential clients will open your emails and read through them. If you don’t have an intriguing email subject line that captures the attention of busy subscribers, your email is likely to fall flat.
To increase your email click through rate, test different email subject lines to see what works best with property buyers and sellers. A/B testing is a great way to compare email subject lines and determine which ones result in the highest email open rates.
In general, email subject lines that are clear, direct, and to the point tend to perform well. You can also use urgency and scarcity to drive action.
Sometimes all it takes is a bit of urgency or scarcity to get people to take action on your email offers. If you make your email offers sound too good to pass up, people are more likely to click through to take advantage of them.
Personalize Your Emails
Personalizing your email campaigns is another way to increase email click through rates. Using the subscriber’s name can make your email feel more relevant and establish a connection right from the start.
In addition to using the subscriber’s name, you can also personalize email content by segmenting your email list. This way, you can send more targeted and relevant email content to different groups of subscribers.
For example, if you’re a real estate broker, you can segment your email list for buyers and sellers. You can also segment based on location. You can then send different content to clients in each of these segments.
Use Rich Media to Enhance Your Emails
Adding images, videos, and other forms of rich media to your email can also help to increase email click through rates. In fact, incorporating video into email can result in a 300% increase in email click through rates.
The key is to use rich media sparingly, as too much of it can overwhelm email recipients. Use the media to enhance your email content and highlight important points on which you want subscribers to take action.
Use the Right Formatting
If you want your conversion rate email campaign to succeed, focus on using the right email formatting. When formatting your email, you should keep a few tips in mind.
One is to use a single-column layout. The layout will make your email easier to read on mobile devices, where most people read their email these days. You should also use a clear font and size to ensure that your email text is large enough to read on different screen sizes.
You can also use bullet points and numbered lists. These are great for breaking up large blocks of text and making it easier for readers to scan through your email content.
Ace the Call-To-Action (CTA)
Your email click-to-conversion rate will be higher if your emails include a strong call-to-action (CTA). Without a clear CTA, your email recipients might not know what you’re asking them to do.
To create an effective email CTA, use action-oriented language that clearly states what you want subscribers to do. For example, “Download Our New Whitepaper” or “Check Out Our Latest Blog Post” are both much better CTAs than “Click Here.”
Also, ensure that your email CTA is visible and easy to find. The last thing you want is for email recipients to have to search for your CTA.
Finally, use CTA buttons rather than text links, as these tend to generate more clicks. You should have only one CTA button in your email.
Send the Email at the Right Time
The timing of your email will determine your email marketing conversion rate. You want to ensure that your target audience gets the email when they have time to read it and take action.
Research shows that people are more likely to open and read their emails between 8 p.m. and midnight. So, aim to send your emails around this time.
You should also send emails frequently so that people don’t forget about you. If they can’t recall who you are, they’ll have no incentive to click on your email. However, don’t send too many emails as people may spam them.
Use These Strategies to Boost Your Email Click Through Rate
Following these email marketing tips can help you increase your email click through rate and boost your conversion rates. So, if you’ve been struggling to get people to take action on your email campaigns, give these strategies a try.
If you want to increase your email click through rate, the Email List Company LLC can help. We’re the number one trusted source for email marketing lists, with a reputation spanning over 20 years. Explore our real estate agent email list by the state to get started.