If you think email marketing is dead, then think again. At least 81% of small businesses rely on email marketing as their primary source of customer acquisition. Simply put, having a doctor email list and knowing how to email those doctors is critical to your business success.
If you’re a business that needs to market to doctors, you know how important it is to get your message in front of these highly sought-after professionals. But emailing doctors can be tricky, especially if you don’t know what you’re doing.
So before you start blasting out emails to the entire doctor population, read our nine tips for emailing doctors effectively. We promise it will make the process a lot easier.
Email Marketing That Works: Doctor Email List Tips
Now, aside from the standard digital marketing best practices for emailing doctors that you see on nearly every marketing blog, what else can you do to ensure all of the medical professionals on your doctor email list stay there (and stay engaged)? Follow these nine tips.
1. Segment Your Email List
When it comes to email marketing, segmenting your list is key. And this is especially true when targeting doctors.
Think about it. A cosmetic surgeon and a pediatrician have very different needs and interests. Sending the same generic email to both will likely result in a high unsubscribe rate and low engagement.
But if you segment your list into specialties or even specific medical practices, you can tailor your messaging to their unique needs and increase the likelihood of conversion.
Not to mention, segmenting also helps with compliance issues; certain industries, like healthcare, have strict regulations about how information can be distributed. Therefore, for both practical and legal reasons, it’s important to segment your email list before targeting doctors.
2. Customize Emails by Segment
In digital marketing, it’s always best to customize your messaging as much as possible. After you’ve segmented your email lists by audience type, healthcare sector, etc., it’s important to customize the messages you’re sending to each segment.
For example, a pediatrician may be more interested in information about a new children’s medication, while a geriatric specialist may be interested in an offer for discounted hip replacement surgery.
Segmenting your email list allows you to customize your messaging and increase the likelihood that your emails will engage and interest your recipients.
3. Always Focus On Offering Value
No one wants to feel like they’re constantly being sold to or bombarded with irrelevant promotions.
That’s why it’s important to always focus on offering value in your email campaigns. This will not only make your subscribers happy, but it can also lead to improved open and click-through rates for your emails.
Think about the preferences and needs of your audience and offer them content that adds value to their lives, whether it’s a helpful guide or a special discount on a relevant product or service.
4. Enhance Your Subject Lines
Did you know that 47% of email recipients rely on the subject line of an email to decide whether they’ll open it or not? That means crafting a catchy, attention-grabbing subject line can make all the difference in your email marketing campaign.
Here are a few tips on how to improve your email subject lines and boost your click-through rates (CTR):
- Keep it short and sweet and aim for around six to ten words
- Try incorporating numbers or statistics to add urgency and draw readers in
- Personalize your subject lines by including the recipient’s name
Ultimately, it’s helpful to A/B test subject lines and monitor metrics. Make changes accordingly!
5. Use User-Generated Content
One way to catch your audience’s attention is by incorporating user-generated content (UGC) into your emails. UGC refers to content created and shared by everyday users, like photos, reviews, and social media posts.
Using UGC in email marketing campaigns can not only add a personal touch but also boost trust and credibility. Plus, featuring other doctors in your emails may incentivize them to continue creating and sharing content about your brand.
6. Offer VIP Information Inside Your Emails
You have to give people a reason to open your emails. Don’t give everything away online or in other channels of communication. Offer VIP information inside your emails to incentivize doctors to click through and access the knowledge or offers inside.
VIP content can include exclusive discounts, early access to new products, or behind-the-scenes information about how you can help their medical office.
This shows your subscribers that they are valuable to your brand and adds an extra incentive for them to open up your emails.
7. De-Clutter Your Email Design
When it comes to email design, less is more. Cluttered designs with too much text, images, and animations can overwhelm your audience and make them avoid reading or engaging with your message altogether.
On the other hand, de-cluttering your design with clean lines, white space, and a focus on one main message can make it easier for the reader to digest the content and take action. Plus, de-cluttered designs are more likely to display correctly on mobile devices.
8. Follow Email Marketing Best Practices
Don’t forget to follow email marketing best practices to see better results. This includes providing them with an easy way for them to unsubscribe at any time if they no longer wish to receive emails from you.
9. Track Your Campaign Performance
Finally, tracking metrics like open rates, click-through rates, and conversion rates can provide valuable insight into what your audience responds to, allowing you to tailor future campaigns for maximum impact.
And, tracking your campaign performance can also show the ROI of your efforts, helping you budget and allocate resources wisely.
Get an Email List of Doctors
You’ve got a lot of marketing options in today’s digital world, but email marketing is still one of the most effective ways to reach other business owners, including doctors and the owners of medical practices.
Don’t have a doctor email list yet but want to implement these email marketing tips? At The Email List Company, we offer access to updated, verified email lists of doctors by state.
Click here to find a doctor list that can help you generate more leads and grow your business.
