The right content strategy can make or break your real estate business, especially when it comes to email marketing.
For instance, lead nurturing is a strategy that can result in 4-10 more responses than standard email blasts. If you’re not carefully tending to your mailing address database, your leads can start to dwindle.
Are you ready to learn how the right strategy can improve a real estate agent’s email list? If so, keep reading. We’ll cover the best strategies to use and how to find targeted email lists for your company.
Outline Your Goals
Your first step should be to evaluate your current situation and outline your future goals. After all, you need to know what to strive for and what counts as success.
Look at your current email metrics. What’s your email open rate? Your click-through rate?
Make a note of the last time you went through and updated your real estate leads. If it’s been a while, it’s probably time to refresh your database.
Once you have a better idea of where you stand, you can start to create goals based on where you’d like to be. For example, maybe you’d like to connect with past leads or keep your current list better informed about new listings.
You should also clean out inaccurate or abandoned addresses to ensure that your messages are reaching the intended audience. We make it easy to keep your database full of active and relevant people so reaching your target market is easier than ever.
Make Your Email List a Priority
How much time do you spend on your real estate leads? If your current list of subscribers is outdated or you’re not sure whether your recipients are even getting your messages, it’s time to reconsider your current strategy.
Make your email list a priority to ensure that you’re always getting the latest realtor leads. This makes it much easier to segment your target market and personalize the messages you send out.
Realtor emails should always be personalized based on what your clients want. For instance, you can send emails based on listings in a client’s preferred neighborhood or within a certain price range.
You can also segment emails based on where a buyer is in their purchasing journey. If they’re only looking and not quite ready to buy, you can send them listings to spark their imagination and drive interest. If a client is ready to make a sale, then you can send more urgent messages when you find listings during a hot market.
Avoid the Spam Filters
As a real estate agent, you understand the importance of professionalism and establishing trust. Sometimes, that can be easier said than done. Some agents make mistakes that send their messages to a recipient’s spam folder.
On average, spam accounts for 71% of all emails sent. Unfortunately, spam filters are prone to making mistakes and marking something as junk when the recipients may want to read it.
A large portion of junk emails are advertising-related, making it hard for a business to promote itself. As a realtor, you must ensure you avoid these filters as much as possible.
Thankfully, keeping an eye on your metrics can help tremendously. You can also avoid them by providing valuable, creative content. As such, your content strategy should involve a lot of research on buyer behavior.
You’ll benefit by creating buyer personas as well based on different criteria. Buyer personas will help you to think about your intended audience as you write email content and allow you to better segment target markets as well.
Promote Your List to Grow It
A crucial part of your real estate content strategy should focus on growing your email list. After all, the more it grows, the more leads you collect and the better your chances of finalizing sales.
Of course, you can’t grow your list unless people are aware of it. That’s why it’s vital to promote your email list as every sale may result in another lead. A client may recommend you or mention your name to a friend, for instance.
Reminding your current subscribers about your emails is one of the best ways to grow your list. It’s also an excellent call to action (CTA) that you can use across your content.
While you’re at it, make sure that your contact information is easy to find on your website. Your forms should be easy to spot and fill out.
To build trust, make sure your leads know what to expect when they sign up. You want to be as transparent as possible.
Nurture Your Leads
Finding leads is only half the battle. The other half is nurturing those leads to encourage sales.
After all, 79% of leads never convert to sales. And while this may vary based on industry, you have to realize that not all of them are created equal.
You can nudge someone to take a specific action by nurturing the lead. Essentially, this means focusing on developing and maintaining relationships. You can even automate this process by sending out emails that are triggered by certain events.
Focusing on relationship building not only builds trust, but your clients are more likely to read these emails and continue to work with you. As a result, they are more likely to purchase a property with your guidance.
Real estate agents who fail to nurture leads will lose them. The client may give up on their search or even find another company.
The Key to Growing a Real Estate Agent’s Email List
These tips should help you create an effective content strategy for your email campaigns. It all begins with having the right leads, and we can help you create a reliable real estate agent’s email list.
The Email List Company helps real estate agents like you find quality tested lists to ensure your marketing messages go to the right people. You’ll never have to worry about growing your list on your own or inactive addresses again.
Browse our email lists by state to find the information you need to take your company to the next level.
