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Did you know that the open email rate for real estate is 33.25%? This stat means recipients choose to open their emails after reading the subject line.

To increase your email open rate and sales, emphasize the email’s subject. Real estate email marketing, like other industries, has to be engaging. That’s why creating a catchy email title that drives traffic and conversions is extremely important.

As a real estate agent in the residential and commercial industry, you probably clicked on this article because you’re looking for some great email subject lines.

Whether you’re looking to create a newsletter or market new properties, we have you covered.

We’ve compiled a list of some of the most effective email subject lines that real estate agents can use. Some are proven examples of successful campaigns, while others are inspirational ideas to spark your creativity.

Keep reading for tips on crafting eye-catching subject lines for real estate email campaigns.

Why Use Real Estate Email Marketing?

With email marketing, you’ll keep your brand in front of the minds of people interested in the real estate market. It could help them select you over other agents when they’re ready to buy or sell a home in the future. Plus, having a personal connection when buying and selling real estate is extremely important.

Remember, when investing in email marketing, you have four main goals. They include the following:

  • Create brand awareness
  • Retain existing customers
  • Reach new customers
  • Share available properties

Another opportunity to utilize email marketing is to share trending news impacting the local landscape.

What Makes a Great Email Title?

Your subject line is one of the most important parts of your email marketing copy. It’s the first thing your audience will see when your email arrives in their inbox.

Research shows that email recipients open an email based on its subject line. If your subject line isn’t grabbing the reader’s attention, you risk them sending the email to spam or, worse, unsubscribing.

Make it Simple

Keep your email subject line under 50 characters. That’s enough for an effective email headline.

Plus, your full subject line may not be displayed if the recipient uses a mobile device.

Use Action Words

The most important part of your email subject line is a short Call-to-Action (CTA). Your email title is about getting your audience to do something, whether opening the email or anticipating something special.


Personalization is a key element of email marketing. That’s why creating marketing lists that capture essential data like name, location, interest, and anticipated purchase or selling timeframe is important.

Once you have this information, you can segregate emails and easily personalize them.

Sample Email Titles

Let’s explore some email marketing samples you can use. Remember, you’ll need to use email segmentation tools to make this effective in creating an essential list.

1. I Think We Have a Match for Your Dream Home!

A real estate agent’s job is to capture information about what the client wants in a home. You can use this email for active clients. It’s also great to test interest in prior prospects that you’ve not had content within the past several months.

2. Want to Sell Your Home Fast? Try These 5 Tips

This type of email marketing is an interest feeler. You could use it for property owners who have expressed an interest in selling their homes at some point in a business relationship. Use it to gauge if they are still in the market for a realtor.

3. Hey! Jane Doe Told Me You Need a Great Realtor

Direct email marketing doesn’t have to come from n email list. You can have a preset introduction email when someone has referred a client to you. You instantly capture the recipient’s attention by using the contact’s name.

If the contact has a unique name, save character spaces and make it more personal by using their first name only.

4. New Listing ALERT! (Include the neighborhood)

General emails can go to anyone in the real estate industry, plus past and current buyers.

Real estate email marketing isn’t only for potential clients. You can also use it as a networking tool to connect with other realtors. It is common for realtors to refer clients to realtors that specialize in certain properties and areas.

5. You’re Invited! Check Out This Special Showing

Open house events are still a thing. You can send this advertising email to announce a viewing. In this email, you can have guests register to attend. Or you can provide a special link and passcode for a virtual showing.

6. 5 Things You Taught Me About Your Dream Home

Want to impress a prospective client in a follow-up email? Show them that you were listening. Include five things they told you as you show homes that fit their requirements.

They’ll appreciate the effort and see you as someone committed to helping them find their perfect home.

7. Did You See This Investment Opportunity?

We all know property investments are huge across the country. As a realtor, you will come into contact with investors, so go ahead and build those relationships. You never know when they may send a client to you.

Test Your Email Titles

Suppose you want to ensure your real estate email marketing campaign is successful. In that case, it’s important to test different subject lines. The technique is called A/B testing.

Send two versions of the same email to different parts of your list. Measure the open rate to see which version had the best results.

You can try different subject lines, sending names, content, and more. Ensure you only test one at a time. That way, you can figure out which variable had the biggest effect on your email.

For instance, try two subject lines using different words or phrases.

Email Marketing Sells!

Real estate email marketing is a great selling tool when used right. We’d love to help you increase visibility for successful email campaigns.

We’ve taken the hard work out of building your marketing list. Check out realtor email lists for your state.