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Do you want to get new real estate clients, increase sales, and make more money? If so, you need to try cold messaging.

Sending cold emails is one of the most effective ways to grow your real estate business.

The problem is that many real estate agents don’t know how to cold message properly. They send a few messages to a potential client and give up when they don’t get a response.

This is a huge mistake. You should send cold emails, but you need to learn how to do it right first.

If you’re one of those real estate agents who has tried and failed before, then don’t give up just yet! This article will teach you how to send cold emails that get results.

Create an Interesting Subject Line

Think about how many emails you get every day. You probably don’t even bother reading most of them unless they catch your attention. You need to craft an intriguing subject line that will catch your reader’s attention.

Don’t use generic subject lines like “Hi” or “Hello.” Instead, try using something more specific like “I noticed you’re looking for a new real estate agent. Here’s what I can do to help.” The more specific your subject line is, the more likely the reader will open your email and read it.

Introduce Yourself

Don’t just get right into your email. Start by introducing yourself and explaining who you are and why you want to contact the reader.

For example, you could say something like, “My name is Zara Washington and I’m a real estate agent in the neighborhood. I saw your house on the market this morning, and I thought you might find these real estate marketing tips helpful in getting it sold.”

This is a great way to pique their interest and make them want to continue reading your email. It also shows them you’re a real person who took the time to find out about their situation before contacting them.

Give Your Prospect Something of Value

Share an article or blog post that will help them with their specific problem or situation. Or send a few relevant links to other websites that contain useful information.

This is a great way to build trust and credibility by showing that you’re an expert in your field. It also gives them something of value, which will make them more likely to want to work with you.

Keep the Message Short

Your prospects don’t want to read through a long email, so keep your message brief and to the point. It’s okay to use bullet points and numbered lists to make your message easier to read.

You can also use brief paragraphs, bold text, and italics for emphasis.

Keep in mind that you should only email them if you have something important to say. Don’t waste your prospect’s time by sending them a long, rambling message with no point or purpose.

End on a Pleasant Note

Remember to close your message with a thank you or some other polite gesture. If you don’t, your prospect may think that you are rude, unprofessional, or curt.

End with a thank you, and give a reason you are thankful. This can help establish your rapport with the reader, and it shows that you are grateful for their time.

Include a Call to Action

A call to action is a way of getting your reader to do something. This can be as simple as asking the prospect if they have questions about your product or service.

Or it could be something more complex, such as scheduling a meeting to discuss their needs in more detail.

The key is to make sure that your call to action is clear and concise. You want your reader to take action with no confusion or hesitation.

Include Your Contact Information

Your email signature should include a clear and concise way to contact you. Make sure you include:

  • Your company name and address
  • Your phone number
  • Your website URL
  • Your social media links
  • A QR code to wherever you want them to go

The more information you can include in your email signature, the better. This is an excellent opportunity to let your customers know how they can reach you and what kinds of services you offer.

Don’t Forget to Edit

Even though you may have written a great message, if it isn’t proofread, it can appear sloppy and unprofessional. Look over your message and make sure there are no spelling or grammatical errors.

You can also ask a friend or coworker to proofread it for you. If they aren’t familiar with the topic, they may catch mistakes you missed.

If you don’t have anyone to proofread your email, you can use tools like Hemingway and Grammarly. They will highlight any mistakes and recommend ways to make your writing more clear.

Simplify the Follow-Up Process

It’s easy to let follow-up emails slip through the cracks. You might also be worried about seeming too pushy or desperate for a response. But if you want to get replies to your emails, it’s important to keep following up.

There’s no magic number of how many times to follow up.

But the general rule of thumb is to give people one week after they’ve received your email. If you don’t hear from them within that time frame, send another email. If you don’t hear from them after that, it’s time to move on.

Catch the Attention of a Potential Client

Cold messaging can be the key to making a potential client feel you’re the right person for the job. But it can also be an easy way to get lost in a sea of messages.

As long as you are targeting the right people and sending a personalized message, you’ll have a better chance of catching their attention. You also want to send them information that will be valuable and relevant.

The Email List Company is a great resource for finding email lists of potential clients. Contact us today to learn more!