We were told to keep a clean bedroom when we were kids. We’re told to keep a clean office as adults – that a cluttered desk is a cluttered mind. Now, as marketers, we’re told to keep a clean email list. As for keeping a clean mind – well, that’s your business. But cleanliness really is godliness when it comes to an email list. Clean data makes a big difference in your sales and marketing results.
Data cleaning is the process of deleting corrupt, inaccurate, or obsolete records from a database and then replacing, modifying, or deleting the dirty or coarse data. You should clean it once a month. Drilling your list down saves time and money.