Spying on the competition may not be entirely ethical but it’s extremely effective. If you want to know why another company is successful – maybe more successful than yours, there’s no law that says you can’t take a peek at what they are doing better than you, or differently from you.
Here are 8 ways to gather information and get insights on how to improve your own site, and learn what your audience is interested in. Even the Harvard Business School encourages it – when you can’t innovate, copy.
Google Alerts is the best way to keep an eye on your competition and It’s easy to use. Go to Google Alerts, enter your competitor’s name,. choose how often you want to receive an update and where you want the update to be sent to. Google will send you alerts when new content appears that matches your request.
This social media monitoring tool will track your competitor’s tweets, photos, videos, posts, and links that are getting the most activity. It’s a great way to see what topics are trending.
You can use Majestic to see how many backlinks your competitors have, where those backlinks are coming from, how they were accrued over time, and what anchor text leads visitors to the site.
SpyonWeb.com lets you know where your competitors are, and the websites they manage. It takes information from public sources and then searches all your competitor’s websites.
Spyfu will help you search for all your online competitors. It shows you which keywords they are using, their rank, and roughly how much they spend per day. It also reveals keyword information and which keywords are driving the most traffic to your competitors’ sites.
- HubSpot Website Grader
This tool reviews websites and social media activity, compares it with a series of marketing checklists, and gives it a grade. It provides a precise way to see and rank how your competitors are doing.
Woorank helps you optimize your website first by scoring it, then reviewing it and giving you an instant analysis. You can run your competitor’s website and see how you rank compared to your competition.
This is another valuable tool. Google Trends will show you which cities or regions you competition is most interested in – all with a given keyword. Google Trends is one of the most powerful weapons a business can use in order to see what the competition is up to.