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If you’re a marketer, you know that lead generation is the key to success. Business leads are like wheels on a car, and wings on a plane. And in this brutal economy, they’re even more valuable than gold. Well, we did a little gold-digging for you. Here is a list of some fresh new ways to generate business leads in 2023.

Lead Generation Email List

Lead generation begins with a good business lead generation email list. You can migrate your own list with an updated, verified list from a reliable provider. But before you buy, make sure the list is up to date and validated, and it should be segmented by business categories and locations for pinpoint accuracy.

Content Marketing

Content marketing is a broad category that includes articles, blogs, newsletters, videos, and more. It engages and retains an audience by sharing relevant information organically. Although email marketing is not technically content marketing, it still fits in this group.  

Content marketing promotes brand awareness and keeps your product top of mind when the customer is ready to buy. If you have the time and patience, content marketing can generate boatloads of high-quality leads and conversions. However, if you want quick results, content marketing is not for you.

Actionable Offers

Offers are good ways to capture leads. What are you selling and how can you improve the price point, so you grab the prospect’s attention?

Your email campaign needs an offer and a “hook,” a way to bait the customer and reel them in. Get creative. If you’re a health club, give them a one-day free pass. If you’re a bakery, give them a free flaky pastry like a Danish on Flaky Friday. And If your competitor is leasing a new Honda Civic for $150 a month, you lease it for $5 a day.

Now, build your ad or email, add an image of your product or service (with a short load time), and start your search.

Customer Reviews

HubSpot reports that review platforms have a strong presence in organic search, making them a great opportunity to expand your brand presence and get noticed by the right people.

When you encourage users to leave reviews on a third-party platform with strong SEO — like Yelp or Google — you increase the chances of obtaining qualified prospects in search, without paying a dime.

Google recognizes the role of these sites in helping people find what they’re looking for and will favor review sites in search engine results.

Interactive quiz or tool

Allie Decker at HubSpot says that a quiz on your website is a great way to learn more about a prospect and obtain information. The goal is to “bargain” the result of the quiz in return for a new lead, which can be very effective when done right. Survey Monkey has some good examples.

Social Media

Facebook, Instagram, Twitter, Tik Tok, and LinkedIn are all good platforms for lead generation. Truth Social is a conservative social site with quality prospects and solid leads.

Facebook may be the easiest and fastest way to get up and running, so go ahead and make a Facebook ad. If you haven’t made your ad yet, they’ll make it for you. Link it to your website and add a CTA button. Facebook just raised its prices, but it’s still an affordable way to reach prospects. Read through Facebook’s guide, they will help you target your audience.


Another quick (but expensive) way to generate leads is with pay-per-click (PPC) marketing. PPC allows your business to appear above the organic search results. Businesses will pay $1-$2 per click to advertise on the Google search network. The average small and medium-sized businesses spend between $9,000 and $10,000 a month on PPC. You can collect leads who aren’t buying today and make sure they end up buying from you when they are ready. The problem with PPC is that when you run out of money, your ad disappears.

Cold Calls

Yes, cold calls are still alive and well, and while everybody else is zigging, you can zag.

Cold calling can be used to warm up a potential prospect and increase your chances of having a meaningful conversation with them in the future. While it has changed a lot in the digital age, prospecting and cold calling remain effective selling tools for those who do it right.

Use the internet and social media to research your prospect before calling. People are so inundated with emails and ads on their phones, a friendly phone call will be a refreshing change.

Want some more ways to generate leads? We’ve got them. Check out the Email List Company for more results.

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