About 65% of brands claim generating website traffic and quality leads are among their top challenges. Another 74% say converting leads into customers is a top priority. Without a lead generation strategy, you won’t gain new chiropractor clients. Here are seven tips to help you build your client roster. With these tips, you can find new clients to grow your practice.
Start marketing with these tips today.
1. Research Your Patients
One of the best ways to improve your practice and generate leads is to connect with your patients on a personal level. To build stronger connections with your patients, learn more about them. You can use the information you gather to provide patients with personalized experiences when they interact with your brand.
Personalization can show them you understand and empathize with the problems they’re facing.
For example, maybe the majority of your chiropractic patients were car accident victims who want to file a personal injury claim. You can offer content specific to auto accident claims and common car accident injuries. Providing this information will show your patients you understand the challenges they’re facing.
Gather demographic, psychographic, and keyword research when learning about your target audience. For example:
- Age
- Gender
- Location
- Income
- Career
- Salary
- Injuries
- Buying behaviors
- Online behaviors
- Pain points
- Interests
- Hobbies
Segment your patients into distinct buyer personas to provide each group with a personalized experience. Then, gather keyword research using online tools like SEMRush, Keyword Planner, Answer the Public, and Google Trends. Look for longer phrases (often posed as questions) to better understand the patient’s needs.
You can use the information you gathered for your landing pages, content marketing strategy, and online advertising strategy.
2. Update Your Website
You won’t capture chiropractor leads if your website isn’t optimized.
First, make sure your site is fast, mobile-optimized, secure, and user-friendly. Run your site through Google’s PageSpeed Insights, Core Web Vitals, and Mobile-Friendly Test. If you haven’t updated your website in a few years, now’s the time.
Add multiple lead-capturing opportunities across your website.
For example, you can add an eye-catching call-to-action button to the top right corner of the navigation bar. Make sure the CTA is clear, concise, and compelling (like “Call Now” or “Schedule Today”).
You can also add a form to the footer of your website.
When creating landing pages, add a form above the fold. Potential chiropractor clients won’t have to look for a way to contact you. Avoid adding unnecessary fields to simplify the process.
Add an email newsletter subscription form to your website as well. Use a lead magnet to encourage more subscribers. Then, segment your email list to provide personalized emails to each group.
You can also purchase email lists online to begin sending newsletters immediately.
3. Offer Helpful Content
Encourage more people to visit your website through content marketing.
Use your audience research to determine what questions your chiropractic clients are already asking. For example, they might want to learn about:
- The benefits of chiropractic care
- Chiropractic services
- How to relieve pain at home
- How to choose a chiropractor
When creating content for your website, try to diversify content formats. Each format can appeal to clients at different points in the buyer’s journey.
Try creating eBooks, articles, polls, quizzes, videos, and webinars. Use eBooks to attract new email newsletter subscribers. Use polls, quizzes, and other forms of interactive content to boost engagement.
You can reformat the content you create to share through email newsletters or on social media platforms. Link each post back to your website to encourage more visitors. Add a call to action at the end of each post to generate more leads and new patients.
4. Use SEO
Search engine optimization (SEO) will help new clients find your chiropractor practice website online. You can optimize the blog content you create based on the keywords patients use during online searches. To optimize a blog post, place the primary target keyword in the:
- Page title
- URL
- Opening and closing paragraphs
- Body text
- Image file name
- Image alt text
- An H1 header
- SEO title and meta description
Claim and optimize your Google Business listing, too. Your Google Business listing can direct chiropractor clients to your website, business, or phone number. You can find new clients and start booking more appointments.
Ask your happy clients to share their thoughts on your Google Business listing. Positive reviews can boost your rankings and help new clients trust your business.
Try guest blogging on other websites to generate backlinks. Backlinks are one of Google’s top ranking factors. They can direct new clients to your chiropractic website, allowing you to generate brand awareness, traffic, and leads.
5. Create Eye-Catching Ads
Use platforms like Google Ads and Facebook Ads to create text and display ads.
Text ads will appear on Google’s search engine result pages. Display ads can appear on social media platforms or websites on Google’s Search Network.
When someone clicks on one of your ads, they’ll reach a landing page on your website. You can use digital ads to generate brand awareness, website traffic, and new leads.
6. Nurture With Emails
Once you build a list of email newsletter subscribers, nurture your leads to remain top-of-mind. Remaining at the forefront of the patient’s mind will remind them you’re available to help.
Make sure to segment your chiropractor email list to provide personally relevant content to each buyer persona.
You can nurture your leads by sending a regular email newsletter. Share helpful tips or encourage subscribers to read your new content. Let patients know about new services or promotions, too.
7. Analyze and Adjust
Once you use these digital marketing tips to build your client roster, review the data from your campaigns. Reviewing the data can help you recognize opportunities to make improvements.
Improving your campaigns over time will improve your ROI, allowing you to build and improve your practice in the process.
Build Your Chiropractic Office’s Client Roster Today
A strong digital marketing strategy can help your chiropractor practice grow. Use these tips to build your client roster. Then, continue nurturing your leads to retain those clients long-term.
With these tips, you can gain new chiropractic clients in no time.
Need help building your roster? We can help.
Explore our email lists by state today to get started.
