Put yourself in the shoes of your potential customer. What would you say in an email to them?
First of all, you need to find your potential customers. What if there was a way you could do that without spending hours on the internet?
You should consider buying an email list.
Whatever your reason may be, there are some key things you should know before deciding to buy an email list of dentists. Here’s everything you need to know.
1. Price Point
Price is not always the most important factor when it comes to buying email lists of dentists. A cheap list might be inexpensive, but that doesn’t mean it’s a good deal.
Many times, the lower price reflects a lower quality list—which means that your open rate and click-through rate are going to suffer in comparison to higher-priced lists. For example, if you buy an email list of dentists from someone who has spent little time cleaning and scrubbing their data set (or if they’re just scraping data from public sites), chances are that you’ll see more unsubscribes than subscribers and fewer people clicking through on any given message.
Another way that price can affect the quality is by determining how many emails are available for you to use in your marketing campaign. If there aren’t enough emails on a particular list, then fewer potential customers will see your message—and this could negatively impact your ROI (return on investment) as well.
2. What Type of Dentist List Do You Want
As you’re considering the type of dentist list you want, it’s important to keep in mind what kind of information you need to reach your target audience.
Are you looking to send a general email to all dentists? Or do you want to dial down and send a specific email to a specific type of dentist? Niching is one of the reasons you should continue to use email marketing and not rely just on social media.
If so, consider the following. First, what type of dentistry is most relevant for your business or practice? Are there common trends within that particular field—and if so, how can they be beneficial for your campaign?
Also, consider what other types of professionals would be interested in receiving this information as well (e.g., oral surgeons). How can their inclusion help expand the reach and engagement with this demographic segment even further?
3. Where the Emails on the List Come From
You’ll want to know where the emails on the list come from. If they are from a reputable source, you can be confident that your email marketing campaigns will be well-received by recipients.
On the other hand, if they are from an untrustworthy source or have the provider collects them through shady means (i.e., scraping), there’s a good chance your emails will be marked as spam by most recipients.
A few things could indicate that an email list does not come from a reputable source:
- The cost of purchasing a list is low compared to other sources
- The seller claims that their data comes directly from dentists’ offices
- The seller claims that their data was compiled through direct contact with dentists in certain geographical regions
These things don’t always mean the list is from an unethical source. However, they are often a giveaway.
4. Delivery of Email List (Instant vs. 24-48 Hours)
The delivery of an email list is the time it takes from when you purchase a list and when you receive the email addresses in your inbox. The length of this process can vary depending on how large the list is, how quickly it’s delivered, and whether or not you opt for email verification.
If you choose to verify emails through each dentist’s business website, it will slow down the delivery process because each dentist must be manually verified before being added to your email marketing system.
If there are any errors with either the formatting or data itself (i.e., incorrect phone numbers), these issues should be resolved before sending out your first campaign so that subscribers don’t think they’ve been spammed by a stranger who got their address wrong.
On average, most lists are delivered within 24 hours—but again this varies based on factors like size, format and whether or not they have been verified as valid emails by an expert.
5. Refund Policy for Email List (If It Doesn’t Work)
Find out what the refund policy is for email lists if none of your leads pans out. However, be prepared as refunds can be complicated and time-consuming for both parties involved.
A good policy should be fair to both parties while still giving customers peace of mind when you buy an email list from them.
6. Reviews or Testimonials From Past Buyers of the Email List
If you’re looking for an email list of dentists, it’s important to find out what previous buyers think of this dental marketing product. When you read testimonials from people who have previously used the email list and were happy with their purchase, this can help you make a better decision.
One thing that can help is when the company offers a money-back guarantee. This means that if you’re not satisfied with your purchase of the email list, they will refund your money no questions asked.
It’s also useful to see what other email marketing features come with purchasing this type of product so that when making comparisons between different companies offering similar products or services.
7. All Email Lists Are Not Created Equal
There’s a big difference between buying a list of dentists in San Diego – which can be a great investment if this is your target market – and buying a generic email list. While it may be tempting to think that all lists are the same, this is far from the truth.
Some email marketing lists are going to be more valuable to you than others. Generally speaking, the more narrow the niche the more valuable the list will be to specific groups of people. However, if the list is general you’ll just be spamming random people. Great written copy can however ensure readers don’t hit the delete button.
Buying an Email List Is a Great Investment
When you’re looking to buy an email list of dentists, you want to be sure the company will deliver on their promises. The above factors are some things to consider before making your final decision.
With that said, buying an email list is a great investment. You may find yourself with loads of hot leads for your product or service.
For more about how to purchase an e-mail list that generates revenue for your business be sure to contact us today.
