You wrote a great campaign – you worked hard and made it just right.
You did your research and found a perfect product and price point. Then, after days of honing your email list, and noodling your content, you blast it out…
It bombed. Only one person opened your email and that was your spouse. Pissed ain’t the right word. Don’t despair, you’re not alone.
This is the #1 problem for email marketers. It’s the #2 problem, too – because if your email doesn’t get opened, then all your work goes down the drain. No matter how many “how-to’s” you read, or how many gurus you listen to, you still can’t get your emails opened. So, what do you do?
Here are some surefire ways to get your email opened, generate sales, and kick off the new year with a bang.
You’ve heard it before. We’re going to tell you again. Personalization works and – in fact – it’s more important than ever. One of the first things a reader checks before opening an email is who sent it. Unless you’re a major brand like Amazon, make sure the first and last name of the most visible person in your company shows up in the “From” line; you can add your company name after that person’s name. Likewise, personalize your email by addressing the recipient by name. Click here for more information about personalization.
New Subject Line for the New Year
We can’t emphasize enough how important a strong subject line is.
Many readers decide whether to open an email based on the subject line alone. In fact, in a recent survey, 47% of people only open emails based on the subject line. So, make it awesome.
There are many secrets to making a subject line that gets your email open. Shorten your line. Avoid spam words. Ask open-ended questions. Include a deadline in the subject line. Try a teaser subject line to get people to open your email. Try to mention the benefit to your reader in the subject line and avoid spam triggers like “free” or exclamation points.
You can even create an engaging email subject line with AI – click here.
Or pick one for yourself from this list of results-proven subject lines.
Email marketing gamification is one of the hottest trending email marketing strategies right now. It’s the process of using a ‘gaming’ approach to solve ‘non-gaming’ tasks, i.e. adding games to your emails as a part of your email marketing strategy. The three main principles of email marketing gamification:
The combination of three creates the perfect email marketing game: it’s enjoyable, there’s a reward for those partaking, and there’s a sense of competition that incentivizes customers to join the party.
Provide Value One Email at a Time
Providing value to your subscriber is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.
Put yourself in your customer’s shoes. Think about what they want or need and build your email strategy around that. This helps with your email marketing strategy and your campaigns will benefit from this.
Optimize Your Call-to-Action
Your call-to-action (CTAs) affect the click-through rates of your emails. An ineffective CTA means less visitors and less sales, so spend some time on CTAs so your subscribers will respond.
Experiment with different buttons and text CTAs, and make sure the words you use are compelling. Learn more about CTAs here.
Segment Your Email Campaigns
Segmenting your email list into groups of like-minded people lets you send content that is relevant to your audience. Segment your email list based on demographics, actions, interests, or customer behavior and persona, like where they live or the job they have.
These are a few ways to get your email opened in 2023. For more tips and advice, contact the pros at the Email List Company.