The housing market is in a tailspin. Inflation keeps rising, mortgage rates continue to climb, and buyers are canceling their orders.
Home buyers canceled nearly one third of deals in the 2022 fiscal fourth quarter, according to D.R Horton (DHI), the nation’s largest homebuilder. The Texas-based company said that new orders declined 15% to 13,582 homes from a year earlier, down by 10% in value.
If you market to real estate agents, you need more than a thick skin to stay in the game. You need to be proactive and inventive or you’re going to be left in dust. Here are five ways to be proactive and inventive:
Actionable Welcome Email
A welcome email is the best way to introduce both cold and warm leads to your services. Your customer may have opted in at an open house or through a referral. introducing or reintroducing yourself is great way to kick off the new year. How are you going to get new subscribers? Keep reading….
Invest In a New, Updated Real Estate Agent Email List
A new, updated real estate agent mailing list is essential, especially heading into 2023. It’s the best way for acquiring new subscribers and engaging current ones. We recommend The Email List Company. This provider has the most up to date and comprehensive real estate marketing lists in the business. Their expert staff constantly monitors the market and updates their email lists, and their database has over 1,700,000 ++ current real estate and broker decision-makers segmented for pinpoint accuracy.
Value Added, Relevant Content
Your prospects want anything that will lead them to a sale. Send them as much relevant information as possible. There’s no better way to convey your expertise than with a newsletter packed full of relevant, helpful facts like changing market conditions, mortgage rate fluctuations, etc.
You can’t go wrong with real estate trivia, like the most expensive homes in Florida, what celebrities are buying, etc. For example: The 10 Priciest Zip Codes in America – And Who Lives There.
New Listing Tracker
Make sure you’re connecting with potential agents by keeping them updated with the most recent listings through weekly emails. Even if they have alerts for new listings from other sources, a real estate agent will devour any list they haven’t seen. Andrewrayas.com has one of the most up to date and comprehensive listing sites in the business.
Gain Trust and Confidence
Real Estate marketing guru Kyle Handy says that consistency is the best way to gain a real estate agent’s trust and confidence. In his opinion, many real estate marketers lack persistence and that can lead to a disengaged audience. A lack of consistency applies to prospecting, marketing, follow-up, and email marketing.
Add compelling, relevant content to your email campaigns. Offer new products. Be the first one out of the gate. Send updated property listings to your subscribers every week. Expand your contacts and network. And an updated real estate agent email list is essential. This will help you stay ahead and get a fast start in the new year.