Do you market to photographers? With rapidly evolving technology, rising inflation, and increased competition, it’s more important than ever to stay up-to-date in order to click with your clients. Here are 5 good ways to increase your conversion rates and give your email campaigns more exposure:
A PHOTOGRAPHER Email strategy for 2023
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? And What are the main points you want to address? How can you engage your photographer prospects? And how can you do it concisely, and effectively?
New Subject Line for the New Year
We can’t emphasize enough how important a strong subject line is. Many readers decide whether to open an email based on the subject line alone. In fact, in a recent survey, 47% of people only open emails based on the subject line. So, make it awesome.
There are many secrets to making a subject line that gets your email open. Shorten your line. Avoid spam words. Ask open-ended questions. Include a deadline in the subject line. Try a teaser subject line to get photographers to open your email. Try to mention the benefit to your reader in the subject line and avoid spam triggers like “free” or exclamation points.
You can even create an engaging email subject line with AI – click here.
Or pick one for yourself from this list of results-proven subject lines.
Personalized marketing drives growth. 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value. Personalized marketing drives growth. 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
It’s important to add urgency when you’re marketing to photographers. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out’, ‘it all ends soon’, ‘now’s the best time to buy’, ‘supplies are limited’, ‘don’t wait’, ‘lock in your low price now’, etc. These call-to-action lines should be paired with your call-to-action buttons.
Invest in a photographer email list for 2023
It’s always a good idea to get a new email list for the new year. You’ll get a high-quality list of photographers with a clean and current database that targets your audience with pinpoint accuracy.
Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of the photography business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
For more marketing ideas for photographers in 2023, click here.