About 306 billion emails are spent every day, with 64% of small businesses using email marketing to nurture leads. If you have an email list of insurance agents, you need to make the most of it! Otherwise, you could lose an opportunity to turn leads into sales.
Here are five simple tips to help you make the most of your insurance agents email list. With these tips, you can help your business grow as you retain leads long-term.
Read on to improve your email marketing strategy today.
1. Personalize
Over 60% of consumers expect personalization as a standard of service. In fact, 52% will switch brands if a company fails to personalize leads. Personalization could boost sales by 10% while improving your ROI by eight times.
Personalized emails could even improve your transaction rates by six times!
To personalize your emails, research your target audience. Consider the problems the insurance agents on your list are facing. Determine how your services can solve their problems.
Think about how the leads on your list are different, too. You can segment your lists (more on this below) to create personalized emails.
Avoid blasting out single, generic emails that cover broad interests. You could turn subscribers off, encouraging them to unsubscribe. You might get little to no investment in your email marketing campaigns as a result.
Instead, consider categorizing your marketing database to send specific messages to each group. For example, you can give each group distinct offers or updates.
Don’t forget to personalize by adding the subscriber’s name to the start of each email. You could have an easier time grabbing their attention the moment they start reading.
Creating targeted, personalized, relevant emails will help you keep readers interested and engaged.
2. Stay in Touch
Make the most of your email marketing strategy by continuously nurturing your leads. Don’t let months go by before you send another email. Instead, use a drip email marketing campaign to keep people engaged.
Avoid daily or weekly updates, which can annoy your subscribers. Remember, you don’t want to lose leads. Instead, consider sending a message every two weeks or once a month.
A drip email marketing campaign will help you linger at the forefront of the reader’s mind.
Make sure each email you send has a singular purpose. Provide your readers with something of value. For example, you might send:
- Promotions
- News of products/services
- New recruits
- Company changes
- Press releases
- Blog posts
- Medicare updates
Diversify your emails, too. For example, you might send an email newsletter twice a month that features industry news.
Determine if you want to inform, engage, or entertain your readers to set the tone for each email.
Try to avoid sales-focused emails too often. You could struggle to keep readers engaged with sales-heavy language.
3. Update the List
Audit your email marketing lists every few months. People change their emails every few years. If you have an outdated email marketing list, your open rates, clickthrough rates, and conversion rates won’t improve.
You might lose the opportunity to communicate with people who want and need your services.
You can use an email append service to simplify this process (instead of reviewing your lists manually).
Don’t forget to keep adding to your insurance agents email list, too. You can use these tips for creating and building a list of subscribers. Make sure to add a lead magnet to your website to generate more leads and subscribers throughout the year.
You can create dedicated landing pages personalized for different groups to easily segment subscribers.
4. Use Segmentation
Segment your insurance agents email database to better personalize your emails. Gather data to determine who your subscribers are, what they care about, and the problems they’re facing.
For example, you might segment your lists based on:
- Age
- Gender
- Location
- Occupation
- Homeownership status
- Lifestyle interests
- Dependents
- Income
Continue collecting data about your customers to send targeted insurance email campaigns.
Craft CTAs that encourage your readers to complete specific actions based on the data you collect. For example, maybe one group has expressed interest in a particular product or service in the past. Use the data you collect to create CTAs relevant to actions they’re likely to commit.
Leveraging this data can help you create personal, relevant emails that suit your audience’s needs. You’ll have an easier time nurturing your leads and converting them into paying customers.
5. Analyze the Data
Once you develop your email marketing campaigns, review the data from your efforts on a regular basis. Reviewing the data from your campaigns can help you recognize trends. For example, you can determine if your subscribers prefer certain:
- Subject lines
- Images
- CTAs
- Headlines
Use A/B testing to gather helpful insights.
If you’re struggling to review the data from your campaigns, talk to your subscribers. Share a survey or talk to them to learn about their preferences. For example, what type of content do they hope to receive from your emails?
Gathering this data can help you make more informed decisions regarding future campaigns.
Make the Most of an Email List of Insurance Agents
Don’t waste your email list of insurance agents this year. Instead, improve your insurance agent marketing strategy with these five simple tips. Leveraging these tips can help you drive more conversions for a stronger ROI.
Develop an effective email marketing strategy with these tips today!
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