There’s a lot of clutter on the internet these days. Over 333 billion emails are sent out every day – that’s about 3.5 million emails a second. There are over 4 billion active email users and nearly 2 billion websites! This is all about how to cut through the clutter with your email marketing
With numbers like that, how the heck is your email campaign going to stand out? How are you going to get noticed in the vast world of the web? Relax. Here are 5 ways to cut through the clutter and stand out from the crowd.
Clutter With Your Email Marketing
CONTENT
Your content needs to excite the subscriber. Find unique ways to promote your product and then add discounts, coupons, freebies, VIP promotions, free trial subscriptions, e-books, white papers, etc. Make your campaigns and offers as aggressive and compelling as possible.
If your subject line isn’t eye-catching, your audience isn’t even going to open your email. This single line of text determines if it gets open more that 47% of people open emails based on the subject line alone. Click here for some unbelievably awesome subject lines.
PERSONALIZATION
Email personalization is a great way to improve the open rate of your email campaigns. Epsilon Research says that 80% of customers are more likely to purchase from a brand that provides a personalized experience.
SEGMENTATION
Another way to get your email campaign should notice to segment your lists. This targets users more directly and intelligently. Research shows that segmented lists have at least a $1.90 uplift per customer.
According to Lyris’s Annual Email Optimizer Report, marketers that use email segmentation have a 24% higher open rate. Subscribers want content that is relevant to their likes and dislikes – and it can create a seamless customer experience.
CALL-TO-ACTION
It’s important to add urgency to your campaigns. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out, ‘it all ends soon’, ‘now’s the best time to buy, ‘supplies are limited’, ‘don’t wait, ‘lock in your low price now’, etc. These call-to-action lines should pair with your call-to-action buttons.
EMAIL LIST
A current, verified mailing list is critical, especially in these tough economic times. Email list databases need to validate with a time stamp – and segment so you can target specific categories of a business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
You don’t need a knife to cut through the clutter. Contact the experts at Octane Online Marketing and they’ll be happy to show you how it’s done.
