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There are many ways to grow a viable, sustainable email list. You can build one from scratch or buy one from an email list provider. Or you can migrate your own email list with one that you purchase. Here are a few ways to grow a robust email list:

Grow Your Email List

Lead Magnets 

A lead magnet is an incentive you offer your visitors in exchange for their email addresses. It could be a free product sample, a trinket, hat, eBook, report, whitepaper, or newsletter – anything of value that may be relevant to a consumer. But make sure it has some kind of value. People are tired of the increasing volume of emails they receive, so your offer should be unique and relevant.

Free Giveaways

These are great ways to entice visitors to sign up for your email list. Free Gift cards are a good way to grow an email list, Gift cards are $30 gift cards you can give to consumers when they sign up on your email list. Also, you can give people an Amazon gift card. It could be for as little as $10 – you’ll be surprised at how many people are receptive to gift cards – no matter how small they are.


Coupons are another good way to grow your email list. An email with a coupon or discount demonstrates your brand’s willingness to provide a service with value, It could be as simple as: “Take advantage of our 25% off deal for a limited time only.” Seasons and holidays are good times to make offers like these.

Polls and Surveys

Polls and surveys never get old. People are fascinated by them. Get your visitors engaged with a poll or survey and then ask them for their email in return. You can make your own poll or build one with a WP form. A WP form is a WordPress contact form that allows you to easily create contact forms, surveys, and email subscription forms, with just a few clicks without writing any code or hiring a developer. Plus, you can create engaging content with this Surveys and Polls Addon.

Migrate Your List with One That You Purchase

If you are short on time – and who isn’t these days? – you can migrate your organic list with a list you purchase. You can seamlessly migrate a purchased list with your own and it will give your new email list a big shot in the arm. Be careful though – not all email list companies are the same.

We recommend The Email List Company because it segments prospects by business categories and locations for pinpoint accuracy. Plus, it has been a trusted source for marketing lists for over 20 years.

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