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The average person receives about 121 emails every single day. But how many do they open? Probably less than half of those.

That is why as a business owner and insurance agent, it is important to build your own email list the right way so that your emails are the ones that are opened. 

If you are ready to find out how to ensure that your emails don’t go straight to the trash bin, then this guide is for you. Once you read this guide, you won’t have to constantly wonder if your emails are actually doing anything or not.

Read on to learn how to build your own insurance agents email list!

1. Start Building Your List

As an insurance agent, your main goal should be to build your insurance agent email list because this is what will get you more leads and potential clients.

Because only about 22% of emails will ever be opened in someone’s mailbox, you want to grow your list. This gives you a better chance of having the most amount of people open your email.

For instance, if you only have 100 email subscribers, only about 22 of those email subscribers are going to be opening your email list. However, if you have 1,000 subscribers, then 222 will be opening your emails.

So how do you build your list?

For starters, if you connect with a new lead or have someone visit your site, you should have a pop-up that will navigate them toward signing up for your email list. You can share helpful information with them as well as incentivize them to sign up (such as entering them into a prize raffle!).

2. Know Your Target Audience

When you start to grow your list, that’s awesome! However, you want your list to actually mean something.

If you have a bunch of different people from all walks of life (and some who don’t even care about insurance), then you are not targeting the right audience. This will do you no good in the future since they are not actually going to become clients.

So before you actually start to build your list, you need to ensure that you are targeting a specific demographic based on their age, gender, income, and lifestyle.

Once you have that target audience, you will have a better idea of who you are targeting and what they want to see and know about. That way, you can provide relevant products and services to them.

Eventually, as your email list grows to be bigger, you are going to have different demographics (even if they all do want the insurance that you offer). And that’s okay! You can simply segment your email lists so that they target the right groups of people.

If you aren’t sure where to start, there is a list at the Email List Company that you can purchase to get started. With over 550,000 emails, you’ll be sure to generate many clients from this list as you continue to grow your own as well! This is a great way to start growing your insurance agents email database.

3. Pick the Best Email Marketing Software

To build an insurance agent email list that you love, you need to make sure that you are picking the best email marketing software out there.

When you are looking for an email marketing software, you want to ensure that there is enough technology to help you. Look for the tools that offer tracking and analytics for open rates, the ability to conduct A/B tests, automation tools, and more such as those that will make your life easier.

4. Determine the Emails That Will Convert

When you send emails to your clients and potential clients, you aren’t going to get any conversions if you are only sending one type of email. You need to set yourself apart and sell yourself.

To do this, you need to choose several different types of emails that will convert.

For instance, you will want to have some of the following in your email toolkit:

  • Personal emails for relationship-building
  • Educational emails
  • Event email campaigns
  • Promotional emails

5. Follow Trends and Best Practices

When you are growing your email list, it is important that you follow best practices to ensure that you get the most out of your email list and campaigns.

So what do you need to do to ensure this?

For starters, you need to stay consistent. This gives your audience a better idea of when they can expect to hear from you.

You should also always personalize your emails so that your subscribers feel that you care about them. You can even learn to segment your lists down to target clients that have certain products.

Additionally, you should always measure and track your analytics. This will give you a better idea of the success of your emails so you know if you are doing something right or if you need to change something up.

Get an Insurance Agents Email List Today

When you follow these tips, you will be sure to get an insurance agent’s email list in no time!

Just make sure that you stick to a plan so that you stay on track with building your list. And in the meantime, you can build a custom email list with us at the Email List Company.

We are here to help you get started with building your business as quickly as possible. We can’t wait to hear from you and help you start to grow!