Are your leads and conversions on life support? Are your sales so bad they’re making you sick? Is your blood pressure going through the roof because your boss is breathing down your neck? Then you need to take an email marketing health check. Here are 5 “lifesaving” ways to cure your email marketing problems and restore it to optimal health.
Take Your Customer’s Temperature
What do your customers want? What can you sell them in these difficult economic times? You might have to develop a new email marketing strategy. Harvard Business Review advises you to “tailor your tactics.” Marketers must adjust strategies, tactics, and product offerings during a recession. They recommend making innovative improvements to core products and services that will grab attention and motivate purchases.
Give Them Better Medicine
Write better content, including more compelling subject lines, personalized emails, and simple, catchy sentences. Keep your content short but sweet. Make your product or service essential to your subscriber. Do some homework about the business you’re marketing to. Find a unique way to excite the subscriber, like limited time discounts, coupons, freebies, VIP promotions, free trial subscriptions, etc. Sell them something they can’t live without.
Check the Vital Signs
Are you missing anything in your email campaigns? Are your call-to-action buttons in the right place? A good CTA button (call-to-action) has three main features that combine together to make a powerful conversion point for the user. Copy, design, and placement all have major impacts on a call-to-action in an email. Learn more about CTA’s here: Perfect Placements for a Call-to-Action
Do your campaigns have a mobile-friendly design? Use a single column of content with a larger font size so that emails are easy to read on smaller screens. Leave plenty of white space to improve readability. It’s important on mobile because it gives readers room for finger-friendly navigation.
Get a Second Opinion
A/B testing is a user experience research methodology. It consists of a randomized experiment with two variants, A and B. There are many benefits to this; reducing bounce rates, increasing user engagement and conversion rates, and creating better content. You can run an A/B test with your marketing agency, or you can do it yourself. It’s simple, show two versions of a campaign to a coworker, partner, or spouse, and ask them which one is better.
Do You Need a New Prescription?
Investing in a new email list saves you time and money. You’ll get a high-quality list with a clean database that targets a better audience with pinpoint accuracy. Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of your business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
Did you pass the health check with flying colors? If you’re still getting headaches or a gassy feeling in your stomach, contact the experts at the Email List Company. You’ll snap you out of your doldrums instantly and get vibrant, profitable email marketing campaigns that will reinvigorate your sales and keep your bottom line healthy and strong.