Every year, we go through the same song & dance. We make a list of New Year’s resolutions – and then we break them. Not with this list. Here are 5 unbreakable resolutions for 2023 that an email marketer will want to keep.
- KEEP A CLEAN EMAIL LIST
As children, we were told to keep a clean bedroom, as adults a clean office – and a cluttered desk is a sign of a cluttered mind. As email marketers, we need a clean email list.
Cleanliness really is godliness when it comes to an effective email list. Clean data can a big difference in your sales and marketing efforts.
Data cleansing is the process of detecting and correcting corrupt or inaccurate records from a database. You identify incomplete, incorrect, inaccurate, or irrelevant parts of the data and then replace, modify, or delete the dirty or coarse data. This helps improve your sender’s reputation and overall email deliverability.
- DEVELOP A BETTER EMAIL STRATEGY
This is the time to learn from any mistakes you made in the previous year and correct them. Do an A/B test on yourself. What went wrong in 2022 and how do you fix it in 2023?
You do this with a better strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your prospects? And how can you do it concisely, and effectively?
Providing value to your subscriber is essential for an effective email marketing strategy. When you provide value, your emails are more likely to get opened.
Put yourself in your customer’s shoes. Think about what they want or need and build your email strategy around that. This helps with your email marketing strategy and your campaigns will benefit from this.
- IT’S TIME FOR AUTOMATION
It might be a hard pill to swallow, but the days of manual email marketing are coming to an end. Email marketing automation saves you time and helps you send more targeted messages to prospects and customers. There are many email marketing automation providers out there. Here are some of the best:
Mailchimp is one of the most popular platforms for businesses with advanced automation options.
HubSpot offers marketing and CRM tools to boost your lead-generation efforts.
Octane Online Marketing is one of the best email automation providers out there. Their software is cutting-edge, with flexible pricing and the most up-to-date forms and emails.
- BREAK ANY BAD HABITS
We were reluctant to include this on our list, but it really is essential in order to get your new year off to a fast start. Are you doing enough research? Are your campaigns late out of the gate? Are you data cleaning on a regular basis? Are you spending too much time on social media? etc. etc.
According to many financial experts, 2023 will be tougher than 2022. Mark Henry, CEO of Alloy Wealth, says: “What we expect to see is a recession starting in 2023. Is it going to be as deep as the Great Recession we saw in ’08? In my opinion, probably not and that’s because we have such a strong job market, but we are seeing layoffs already starting, so people need to be prepared for that.”
No need to belabor the point. 2023 will be even harder for an email marketer than 2022. But as the saying goes, “When the going gets tough, the tough get going.”
- NEW YEAR. NEW EMAIL LIST
It’s always a good idea to get a new email list for the new year. You’ll get a high-quality list of prospects with a clean and current database that targets your audience with pinpoint accuracy.
Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of your specific business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
These are just a few New Year’s resolutions an email marketer should stick to. Even if you adhere to one or two of them, you will be off to a good start in 2023. Need some more advice? Want more tips? Make a resolution to contact one of our experts who are standing by to help.