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An email list is the best way to build and convert contacts. You are 6 times more likely to get conversions than with tweets. You are 40 times more likely to get sales than with Facebook, Instagram, or Twitter. And email is much more reliable than SMS text.

You can build your own list but that takes time and time is money. Or you can buy a list but do your homework first – not all email lists are the same. Here are 5 good reasons to have an email list. why you should invest in an email list.


Marketing is a numbers game. You can send hundreds, even thousands of emails at the same time with a good email list – and you can still add a personal touch. Emails are more personal and friendly than any other form of advertising, digital or traditional. Read about The Power of Personalization here. Plus, you get instant results and responses. An email list will save you hours, even days.


Email marketing (with an email list) remains the most cost-effective way to reach new customers, grow your product, and increase conversion rates. Email marketing has an ROI of $36 for every $1 you spend – that’s a higher return than any other kind of marketing channel. And in 2021,  it had a respectable conversion rate of 15.22%

  • Email is the best marketing TOOL for business.

Email performs better than social media. People may socialize more on social media, but they rely on email when they are doing business. 60% prefer business emails vs. 20% for social media. Additionally, email marketing is much more trustworthy than SMS (text) messaging. Email will build trust while SMS is riddled with fraud. In 2020 alone, $86 million was lost with scam texts.


An email list lets you segment your audience so you can send targeted emails.  You can group users by their responses or purchases and then send them applicable offers. Check out The Importance of Having a Good Email List for more information about this.

  • An email list will keep you up to date and with relevant

Too often, marketers depend on old contacts, duplicates, or obsolete email lists that can cause high bounce rates and affect your email reputation. If you decide to buy a list, make sure you get one with a high accuracy rate. A reliable email list provider has current lists that are constantly being updated. Make sure the list is validated and verified. If you are going to buy a list, buy it from a provider you can trust.

The Email List Company is the #1 trusted source for marketing lists for over 20 years. This is also a one of the Good Reasons To Have An Email List from Email List Company.

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