Whether you’re a linesman or wireman, an apprentice, a journeyperson, or a master electrician, your skills are always in demand. Electricians provide an essential service that keeps the country running.
After the devastation caused by Hurricane Ian, over 42,000 linesmen from around the country restored power to 2.6 million people in Florida – in under two weeks! They were heroes.
Do you market to electricians? You can be a hero, too – at least in your boss’s eyes– if you follow some of these electrician marketing tips for 2023. Here are 5 proven ways to market to electricians in 2023 that will electrify your sales and keep you charged up for the new year.
Develop an Electrician Email strategy for 2023
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your electrician prospects? And how can you do it concisely, and effectively?
Make Your Email Campaign Mobile Friendly
Are your email campaigns optimized for mobile? More than 75% of email campaigns are opened on a mobile device first, so if you’re thinking desktop, reverse it and think mobile. Plus, electricians are never in the office and are always on the phone.
Make a “long scroll” email that fits a mobile user’s proclivity. Mobile-friendly design means your email campaign is created with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
Keep load times short: long load times cause readers to leave your email. Big images are the main reason file sizes are slow to load, so remove images entirely or keep your image sizes down.
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
You can get personal by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
It’s important to add urgency when you’re marketing to electricians. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out, ‘it all ends soon’, ‘now’s the best time to buy, ‘supplies are limited’, ‘don’t wait, ‘lock in your low price now’, etc. These call-to-action lines should be paired with your call-to-action buttons
and persona, like where they live or the job they have.
Invest in an Electrician Email List for 2023
It’s always a good idea to get a new list for the new year. You’ll get a high-quality list of electricians with a clean and current database that targets your audience with pinpoint accuracy.
Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of the electrician business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
For more electrician marketing ideas in 2023, click here.