If knowledge is power, then you’re going to be well-prepared for 2023 with the knowledge you get from this article. Here are 5 digital marketing trends that will power you into the new year and help grow your business in 2023.

1) Better Data Collection

A good way to grow your business in 2023 is to gather data through different sources. Forms are one way to find out information about your customers that can support your sales funnel. Even the most basic forms gather valuable information that can help you turn browsers into buyers, according to thedigital.com

You can input customer data when you use a CRM like HubSpot, Add names, email addresses, and phone numbers, then upload them to your mailing list and keep tabs on your user activity when they visit your website. This will help you track where the user is during their buyer journey.

2) More Personalization

Personalization is one of the best ways to grow your business in 2023. Sending generic and impersonal emails can show a lack of creativity and strategy, and it can also be a waste of time, energy, and money.

Even if you are sending messages to hundreds or even thousands of people, personalization gives the impression that you are talking directly to one person. Nearly 96% of organizations believe that personalizing your message improves the performance of your email campaigns. Use your contacts’ first names. Trigger your subscriber’s interests and send personalized emails based on your opt-ins.

3) Google Verified Listings for Local SEO

Google My Business listing provides valuable information for local businesses. Having a geographically defined service area with a Google My Business listing helps with “near me” searches. It also lets customers learn more about your business within Google Search results.

Your potential customer can see your open hours, address, and customer reviews. In order to make sure the information is correct, you need to verify your Google business listing and keep the information up to date.

4) Influencer Marketing Will Continue to Grow

Influencer marketing is another digital trend in 2023. Right now, it’s responsible for bringing in approximately $5.20 for every $1 spent.

Once used by only a handful of marketers, it’s now being embraced by almost every business that exists digitally, according to ecommerce.com

Businesses should be careful in deciding what type of influencers they need for their brand. Marketers can fall short when they choose the wrong influencers who don’t have the relevant audience or reach. 

5) Chatbots Will be Prevalent

Chatbots have become more useful for marketers. They help small businesses and those not operating all day hours to engage with customers who might need assistance. 

According to Drift, many websites are now incorporating this into their business, and chatbots are the fastest-growing brand communication channel.

For more information about digital marketing trends and growing your business in 2023, click here.

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