Do you market to plumbers? With rapidly changing technology, rising inflation, and increased competition, it’s more important than ever to stay up to date and ahead of the curve. Here are 5 good ways to ratchet up your sales and watch your competition go down the drain.
A PLUMBER EMAIL STRATEGY FOR 2023
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? And What are the main points you want to address? How can you engage your plumber prospects? And how can you do it concisely, and effectively.
Are your email campaigns optimized for mobile? More than 75% of email campaigns are opened on a mobile device first, so if you’re thinking desktop, reverse it and think mobile. Plus, plumbers are never in the office and always on the road.
Make a “long scroll” email that fits a mobile user’s proclivity. Mobile friendly design means your email campaign is to create with smaller screens in mind. Provide plenty of white space to improve readability. This gives you a safety net for your design, plus leaves room for finger-friendly navigation.
You will lose your readers with long load times so keep load times short:. Big images are the main reason file sizes are slow to load, so remove images entirely or keep your image sizes down to a manageable level.
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
You can get personal by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
It’s important to add urgency when you’re marketing to plumbers. Make your offer time sensitive. Limited time offers can increase sales up to 20%. Add lines like ‘time is running out’, ‘it all ends soon’, ‘now’s the best time to buy’, ‘supplies are limited’, ‘don’t wait’, ‘lock in your low price now’, etc. These call- to-action lines should be paired with your call-to-action buttons.
It’s always a good idea to get a new email list for the new year. You’ll get a high quality list of plumbers with a clean and current database that targets your audience with pinpoint accuracy.
Not all marketing list providers are the same. Email lists should be verified, validated – and segmented so you can target specific categories of the plumbing business. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.
For more marketing ideas for plumbers in 2023, click here.