The healthcare industry is huge – comprising of a vast range of categories from doctors and physicians to inpatient and outpatient hospital care, mental health facilities, prescription drugs, and more. Healthcare spending in the U.S. increased by 2.7% in 2021 to $4.3 trillion or $12,914 per capita. That’s a trillion with a “T.” The market is enormous – Google gets over one billion healthcare searches every day. Roughly 80 percent of all internet users go online to look up health-related topics
AI FOR DOCTORS TO INCREASE THEIR SALES
If you market to doctors and physicians, it is essential to stay up to date with the rapidly advancing technology. AI (artificial intelligence) tools can be used in marketing to personalize emails, produce automated video content, and improve the client experience. Additionally, lead generation, customer segmentation, and data analysis are among the tasks that AI tools are using to automate. Plus, the time and money you save will be exponential. Here we will discuss about Al tools for healthcare marketers.
Unite.ai sums it up nicely, “AI marketing tools are software or platforms that help create automated decisions based on data that is collected and analyzed, and they have made it far easier to predict buyer behavior. Most of the time, human intervention is not require.”
Marketers can also benefit with AI tools to spot trends, decipher consumer behavior, and generate insights. According to unite.ai, healthcare marketers can improve customer experiences and increase conversions by familiarizing themselves with trending healthcare AI tools, because, as they say, “The more you know, the more you grow.”
Unite.ai recommends these 5 AI tools for healthcare marketers:
CHATGPT
ChatGPT is OpenAI’s revolutionary new chatbot that can produce text for you based on any prompt you input – generating marketing emails, essays, scripts, lift letters, and much more.
According to ZNet.com, the only downside of ChatGPT is that it’s often at full capacity due to its popularity. This has made it unreliable for everyday use. But there are many other AI chatbots that are just as capable, and available whenever you need them. Keep scrolling…
ANYWORD
Anyword is a data-driven copywriting tool that is designed for marketers. It enables the generation of effective copy for ads, emails, landing pages, and content for different platforms. Anyword empowers creative marketers to add data to their toolbox by providing predictive metrics and insights into which part of the message works and for whom.
JASPER
Many experts consider Jasper as the best overall AI writing assistant, leading the market with its impressive features and quality. You first provide it with seed words, which Jasper then analyzes before creating phrases, paragraphs, or documents based on the subject matter and tone of voice. It is capable of producing a 1,500-word article in less than 15 minutes.
The platform has more than 50 AI content generation templates, including blog posts, emails, marketing copy, Facebook ad generator, Google ad generator, meta titles, and descriptions, press releases, and more.
SCALENUT
Funny name. Powerful tool. Scalenut is an all-in-one marketing tool and is designed to scale. It enables you to quickly get the entire keyword plan for your niche and to generate a content management strategy to dominate these terms. Scalenut is divided into 4 sections:
Research – Uncover insights and build a strategy that works by getting all the insights and semantic key terms you need to outpace your competition.
Create – Write SEO content that ranks by using the most advanced versions of NLP and NLU (Natural Language Processing & Natural Language Understanding). It offers real-time optimization based on SERP statistics and offers content that can deliver.
Optimize – Get real-time feedback on where your content stands with a dynamic SEO score. Improve on the go, no more revisions.
Marketing Copy – Write persuasive copy that brings conversions with 40+ AI copywriting templates.
INK
INK is a powerful marketing tool that combines AI Co-writing and an SEO assistant to help you develop content. The SEO Assistant enables you to create content that will rank high on search engines and drive organic traffic. It achieves this through a patented AI system that analyzes content in real-time while providing suggestions to improve SEO scores.
AI Co-Writing helps generate high-performing copy. The AI assists users in writing, rewriting, and simplifying sentences.
Savvy healthcare marketers are using these technologies to capture more leads and sales – plus they are saving time and money. Learn more about Al tools for healthcare marketers, how it’s helping you market to doctors & physicians, and how It can help you by clicking here.
