Real estate agents. They are the people that can help negotiate a better price for your home sale and the people that can help you find your next dream home.
If you are a business owner, you may have a product or service that benefits a real estate agent. Well, you have a large market to work with, considering that there are an estimated three million real estate agents in the United States.
So, how do you find all of these people? The answer is that you need a list of real estate agents.
You need to have a list so that way you know who your target audience is, and you know who you are communicating with. Then, it can become easier to discuss the benefits of a product or service that you can offer them.
The question is, how do you build up real estate agent contacts? How do you know that list is going to be accurate and reliable.
These are some tips that you can use to make sure that your list is accurate.
1. Look at Groups and Organizations
One big thing that you can do to ensure that everyone on your list is legitimate is to look at the groups and organizations that are involved in their field. If they are involved or are a member of a well-known one, it is more likely that you are communicating to someone who is a serious prospect.
For example, the link in the introduction leads to the National Association of Realtors. They are the largest real estate agent group in the country and that group tends to be the recognized authority on all things real estate.
With that in mind, you have to assume that a real estate agent that wants to get more serious about their career and keep up with the latest information in the industry is going to want to join it.
So, if you are someone that is working on developing an email list for your marketing campaign, try to find people that are members of groups like that.
However, this does not have to be that formal. More casual groups that are widely recognized and popular can do the trick as well.
An example can be if you notice that there is a large real estate agents group on Facebook. This group can have tens or hundreds of thousands of people in it.
While they may not all be real estate agents, a vast majority of them may be real estate agents in this example. What you can do is go off of how many people are in that group and how many of them are from the United States.
Once you have that information, you can use that as part of your baseline to develop an email list.
2. Look at Location
The next factor that you may need to consider is the location of these real estate agents. The reason why this may be important is because your business could be a local business. In that situation, you would likely only be going after real estate agents that are in your area.
For example, let’s say that your business is based in Pennsylvania and mainly want to target real estate agents that practice in the Philadelphia area. Well, you know that there is a national group for real estate agents.
With that in mind, consider if there is a local group of real estate agents that is formal and well known. When it comes to Philadelphia, that would be the Greater Philadelphia Association of Realtors.
Now that you are aware of a local group, you can use this to find out what real estate agents are part of this group. If you want to take this a step further, you can reach out to the people that are in charge of the group and see if you can develop a mutually beneficial relationship.
Considering the location of where your target audience is can give you even more specific information than you thought you needed.
3. Consider Buying a List From a Reputable Source
Finally, if you are reading this, you are likely aware that companies like us create these email lists as our business. With that in mind, you can consider taking the easy route and buying the List of Real Estate Agents of a company like us.
If you are hesitant in going this route, it may be because you do not know us. No worries, everyone can be a little scared to do business with people they do not know well.
However, one thing you can do in this situation is to read online reviews of a business like ours. You can see the testimonials that past customers have when it comes to this product, and you can see the stars that they leave for this business.
On top of this, all of the types of lists offered have more details on our website. These go over more specific details such as the number of emails on the list, what state some come from, and more information about each person on there.
Get Your List of Real Estate Agents
These are three tips when it comes to creating a list of real estate agents for your marketing campaign. You should factor in what organizations they belong to, the location that they are in, and if a reputable source can do that for you.
Have you decided that you would rather buy a listing of real estate agents? Message us today to get started.