We gathered up some huge statistics about email marketing and how it is continuing to grow. We also gathered up a few quotes about “statistics”, so while the stats are impressive, maybe you should take them with a little grain of salt.

“There are three types of lies — lies, damn lies, and statistics.” – Disraeli
“69.420% of statistics are false” – Elon Musk

“There are three kinds of lies: Lies, Damned Lies, and Statistics” – Mark Twain

And finally, “A recent survey of North American males found 42% were overweight, 34% were critically obese and 8% ate the survey.”

Here we go with the stats: (Credit to Katrina Kirsch from Hubspot)

  •   There are 4 billion daily email users.
  •   64% of small businesses use email marketing to reach customers.
  •   Nearly 1 in 5 email campaigns are not optimized for mobile devices.
  •   Marketers who used segmented campaigns see as much as a 760% increase in revenue.
  •   78% of marketers have seen an increase in email engagement over the last 12 months.
  •   4 out of 5 marketers said they’d rather give up social media than email marketing.
  •   74% of Baby Boomers think email is the most personal channel to communicate with brands.
  •   The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by        2027. (Statista)
  •  There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista)
  •  More than 306 billion emails are sent and received each day. (Statista)
  •  Active email accounts surpassed 5.6 billion in 2019. (Statista)
  • 64% of small businesses use email marketing to reach customers. (Campaign Monitor)
  • More than 40% of marketers saw budget cuts to email since the pandemic. (Litmus)
  • Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. (Constant Contact)
  • Marketers who used segmented campaigns noted as much as a 760% increase in revenue. (Campaign Monitor)
  • 4 out of 5 marketers said they’d rather give up social media than email marketing. (Litmus)
  • 78% of marketers have seen an increase in email engagement over the last 12 months.
  • 31% of B2B marketers say email newsletters are the best way to nurture leads. (Content Marketing Institute).
  • 23%of brands have already experimented with interactive elements in email, an additional 32% are planning on trying it in 2022.
  • Fridays have the highest email open rates.

Email Lists By State