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Even with all the new technology. email marketing remains the most impactful and cost-effective way to reach new customers and grow your business. Because it is always evolving, the most successful email marketers are the ones who adapt and change with the email marketing trends.

The number of emails that will be sent in 2023 is estimated to be over 338 billion – not per year, that’s per day! In order to cut through the clutter and get your email noticed in a crowded inbox, it’s a good idea to keep up with the trends.

Email Marketing Trends

Clean Your Data

“Approximately 30% of an email database becomes obsolete in a year.”ZeroBounce

It’s important to clean your database frequently or your email could go into the spam folder. Start your cleaning by removing duplicate email addresses. Find “spammy” email addresses and delete them. Remove people who unsubscribe from your list. Correct obvious typos. Email list cleaning has always been important, but it’s even more critical in 2023.

Write A Better Subject Line

You spend a lot of time on your emails. What good is it if the email doesn’t get opened? A captivating subject line helps. This single line of text determines if your email gets opened or not, and 35% of people surveyed say they open emails based on the subject line alone. Click here for some subject lines that are guarante to grab your reader’s attention.

User-Generated Content

While email campaigns should focus on product content, you can also add user-generated content like photos of happy customers and reviews from happy customers. Reviews are important. Approximately 70% of all consumers base their purchasing decision on reviews and ratings from other users.

Get More Personal

The more you personalize your email, the more the customer becomes interested in your email. Personalize your subject head and your content by adding the prospect’s name or their company’s name. Personalization can improve open rates by up to 26%.

Combine Your Email Marketing with Other Platforms

An email campaign is more effective when combined with other channels like social media, SMS, YouTube, and even traditional mediums such as radio, print, and TV – if it’s within the budget. This is called “multichannel marketing.”


Email automation is the methodology of setting up automated emails, so email marketers can carry out tasks without handling them physically. Emails are triggers when subscribers perform specific actions, like a purchase, an event, or by customer behavior data. According to Moosend.com, the main triggered emails that help businesses communicate with customers are welcome emails, onboarding emails, and notification emails. Learn more about email automation and the best email automation providers by clicking here.


People usually attracts to things that are different. This goes for emails as well. Interactive emails are a good way to stand out from the crowd. Interactive surveys, questionnaires, games, polls, reviews, Q & A’s, and better placement of CTA buttons will help your email’s performance.

Mobile Friendliness

“81% of people check their emails using a mobile device.”

Today’s smartphones give users much more speed and functionality – and that’s where the action’s at. Make sure your email has a mobile-friendly design. Leave plenty of white space to improve readability and keep load times short.

Content is Still King

The average attention span of a reader is under 7 seconds in 2022. It will be shorter in 2023. So keep your message short and sweet – and get right to the point. Stick to one offer per email campaign and make it easy to understand. Graphics are important, too. 75% of marketers receive a higher ROI when visuals are in the content.

Invest In A Better Email List

A current, verified mailing list is critical, especially in these tough economic times. Email list databases should be validated with a time stamp – and segmented so you can target specific categories of a business. It’s always a good idea to start the new year with a new email list. We recommend the Email List Company, the #1 trusted source for marketing lists for over 20 years.

Email marketing is changing every day. Contact the experts at the Email List Company and they’ll be happy to help you keep up with all the changes.

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