About 80% of marketers have reported an increase in email engagement over the past 12 months. In fact, over 70% say email marketing is their best digital channel for ROI. For every dollar spent on email marketing, you could generate a $42 return.
Still not convinced that you need to use emails when marketing to real estate agents? Here are 10 email marketing benefits to consider first.
After reviewing these benefits, you can determine if email marketing is right for you!
1. Generate Awareness
If you’re trying to build a network of real estate agents, you first need to generate brand awareness. Otherwise, real estate agents won’t realize your business exists. It can take multiple, repeat appearances in front of one agent before brand awareness grows, though.
One of the top benefits of email marketing is the brand awareness you’ll generate. Each email you send can help real estate agents become more aware of your business.
They’ll learn who you are and what you’re capable of in the process, too.
Make sure to maintain brand consistency as you develop your email marketing campaigns. Brand consistency can help real estate agents become more aware of your business. In time, they’ll begin to recall your brand.
Eventually, you’ll gain brand recognition, which could help real estate agents associate your visual branding with your offerings.
When they need your help in the future, real estate agents might remember your brand immediately. Instead of researching other options, they might visit your website directly instead.
If you’re struggling to generate brand awareness, create an automated email marketing campaign. Sending regular emails will help you develop awareness over time.
2. Establish Credibility
Real estate agents might struggle to realize you’re the right fit for their needs unless they can view you as a credible resource. You can use email marketing to establish your credibility.
For example, you can send emails that feature client testimonials. Hearing reviews from other real estate agents might help future clients feel more comfortable about your brand.
You can also send helpful tips, tricks, and guides to further establish your credibility in the industry.
Communicating your abilities can help real estate agents recognize you’re capable of offering the help they need. Establishing your credibility can help you stand out from competitors, too. Brand trust could grow, encouraging more real estate agents to give your business a try.
3. Share Online Content
A strong email marketing strategy can benefit other areas of your digital marketing strategy. For example, perhaps you’re creating blog posts for search engine optimization (SEO) purposes. Start marketing to real estate agents by sending links to your blog posts through email marketing.
Real estate agents can click on the link to your blog post from the email. You’ll begin attracting more website traffic as a result.
As you generate more traffic, Google might decide to improve your organic search engine rankings.
Higher rankings will help you appear in front of real estate agents online as they search for your offerings. You can rank ahead of competing brands, which could boost your credibility. After all, most people don’t look beyond the first page of a search.
Improving your rankings can help you generate more website traffic and brand awareness in the future. It can help you generate high-quality leads as well, enabling your business to grow.
If you’re struggling to attract real estate agents to your website, consider pairing your SEO strategy with email marketing.
4. Promote Products and Services
Previous clients might not feel the need to visit your website in the future if you’re not offering anything new. Use email marketing to promote your latest products and services. You can keep your target audience aware of your offerings and continuously attract them to your website.
Promoting your products and services through email marketing could help you generate more leads and sales, too.
5. Increase Retention Rates
About 80% of business professionals say email marketing increases customer retention. Remember, you can use email marketing to attract previous website visitors back to your website. If the real estate agent converted in the past, you can generate repeat sales.
A 2% increase in customer retention can lower costs on acquisition advertising by 10%. Consider developing a customer loyalty program to generate repeat sales.
6. Remain Top-of-Mind
Your customers might forget about your business if you’re not appearing in front of them repeatedly. Email marketing can help you remain at the forefront of the real estate agent’s mind. They’ll keep seeing your brand and recalling your services.
Remaining top-of-mind might encourage them to visit your website when they need help in the future.
7. Learn From Customers
You can also use email marketing to learn from your target audience.
For example, you can send the real estate agents on your mailing list a poll or survey. Ask them how you can improve your business or learn about their behaviors.
The information you gather could help you update your digital marketing strategy in the future.
8. Remain Competitive
Chances are your competitors are already using email marketing to reach their audience. If you’re not sending emails, you’re falling behind.
An email marketing campaign can help you remain competitive. You can remain at the forefront of the consumer’s mind, even as they start forgetting your competitors. The real estate agents on your list might feel more inclined to choose your business if you’re nurturing them as a lead.
9. Leverage Personalization
Personalized emails generate six times higher transaction rates than others. In fact, 90% of marketers report a measurable increase in results due to personalization. Your ROI could improve by eight times as well.
You can segment your real estate agent email addresses to start sending personalized emails.
10. Improve Your ROI
Remember, you could generate a $42 return for every $1 you spend on email marketing. Improving your ROI rate will help you grow your business over time.
You can also use the money you generate to expand your digital marketing strategy further!
You’ve Got Mail: Experience These Email Marketing Benefits
Don’t miss an opportunity to reach more real estate agents this year. Instead, start experiencing these email marketing benefits firsthand. With a strong email marketing campaign, you can expand your business with ease.
You don’t have to develop your email subscription list from scratch. We can help.
Shop our number-one selling real estate agent list today!