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Booming Email Marketing Stats. Last year, we published a BIG list of statistics about email marketing and how it’s continuing to grow. This year, we gathered the same stats and put them side-by-side on our 2022 list, so you can see what’s growing and what’s slowing. Most stats are even BIGGER. Credit for the 2022 list goes to Katrina Kirsch at HubSpot. So, here we go with the 2023 list of email marketing statistics:

 

  1. 2022 – There are 4 billion daily email users.
       2023 – There are 4.37 billion daily email users.
  2. 2022 – 64% of small businesses use email marketing to reach customers. 
       2023 – 65% of small businesses reach their customers through email marketing.
  3. 2022 – Marketers who used segmented campaigns see as much as a 760% increase in         revenue
       2023 – Marketers who use segmented email campaigns see as much as a 760% increase in revenue. (No change)
  4. 2022 – 4 out of 5 marketers said they’d rather give up social media than email marketing.
       2023 – Email marketing is 40 times more effective than Facebook and Twitter when it comes to customer acquisition
  5. 2022 – The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.
       2023 –  Email marketing revenue is estimated to reach almost $11 billion by the end of 2023. (Statista)
  6. 2022 – More than 306 billion emails are sent and received each day. (Statista)
       2023 – The number of emails sent and received per day in 2023 is 347.3 billion—a 4.3% increase from the previous year. (Oberlo)
  7. 2022 – Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%.(Constant Contact)2023 – Across all industries – the average email open rate34.46% the click-through rate is 1.33%, and the bounce rate is 10.09%. (Constant Contact)
  8. 2022 – 78% of marketers have seen an increase in email engagement over the last 12 months. (HubSpot)
       2023 – 77% of marketers have seen an increase in email engagement over the last 12 months. (HubSpot)
  9. 2022 – 80 percent of email marketers use AI tools in order to automate customer interactions. (Statista)
       2023- 90 percent of email marketers use AI tools in order to automate customer interactions. (Statista)
  10. 2022 – Fridays have the highest email open rates.
        2023 – Emails sent on Tuesday and Thursday have the best open rates according to Sendinblue.We can’t wait to see what the stats are like next year in 2024. Keep following the Email List Company for the latest tech news, trends, and trivia.