The dental industry is a vibrant and lucrative business, even in these tough economic times. Dentistry or dental medicine consists of many categories; orthodontics, periodontics, pediatrics, endodontists, oral surgery, cosmetic dentistry and more.
There are 201,927 professionally active dentists in the United States,
including registered dental assistants (RDA) and certified dental assistants (CDA.) The dental industry grew by 4.8% in 2022 and is expected to increase by 10% to 12.1% in the next few years.
Dentists are some of the highest-paid professionals in the medical field. The average salary is $174,219 and that means – even in a recession – there’s a lot of disposable income. If you’re a marketer in this thriving business, you need new ways in the new year to target your audience and increase conversions and sales. Here are 10 ways to get your 2023 off to a good start.
Create a New Dental Email Strategy for 2023
Before you write your email, you should define your goals. You do this with a strategy. What is your immediate goal? What do you want to achieve? What are the main points you want to address? How can you engage your dentist prospects? And how can you do it concisely, and effectively?
Actionable Subject Lines
This single line of text determines if your email gets opened or not, and 47% of people surveyed say they open emails based on the subject line alone. It’s the first thing the person reads and sets the tone for the rest of the email. Check out Mailchimp’s Subject Line Helper for inspiration or go to the Email List Company for Best Subject Lines For Sales.
Offer anything that can be sent by email. It can be a trial subscription, a free sample of a product, white papers, e-newsletters, or even a series of dental tips or trivia – anything a prospect might find valuable. The subscriber will give you their contact information, and you will earn your lead without ever bothering them. Here are some lead magnet ideas from
Content That Is Current
This important email marketing component should be updated for 2023. Add new incentives and offers. Keep your email as simple as possible and get right to the point. You can do it with bullet points or images to break up the text. Make the design easy to navigate. Mailchimp says that if an email is shorter and includes images, the recipient will be more likely to actually read through the entire thing, rather than just skimming it. Your email should be less than 100 words – 50 words is perfect.
Personalized marketing drives growth: 93% of companies with “advanced personalization strategies” saw revenue growth, according to behavior expert Jennifer Clinehens. And personalization drives long-term customer value.
So, get personal when you write your email. It’s worth the time and effort, and you can do it by simply adding a person’s name to an email and/or a subject head. You can expand your email personalization with birthday notices, anniversaries, location personalization that mentions events where they live, and loyalty offers.
It is important to add urgency to your campaigns. Make your offer time-sensitive. Limited-time offers can increase sales by up to 20%. Add lines like ‘time is running out, ‘it all ends soon’, ‘now’s the best time to buy, ‘supplies are limited’, ‘don’t wait, ‘lock in your low price now’, etc. These call-to-action lines should be paired with your call-to-action buttons.
Segmenting your dental email list into groups of like-minded categories lets you send content that is relevant to your audience. Segment your email list based on demographics, actions, interests, or customer behavior and persona, like where they live or the specific job they have.
One of the biggest mistakes you can make is not proofreading your email before clicking send. Take some time to check for spelling and grammar mistakes, as these can reflect very badly on you and your business. Grammarly will proofread your text for free if you have questions about your text.
Plan a Schedule
Scheduling your emails at the right time is another important email marketing tip. You can automatically schedule them when people are reading their emails. Most dentists check their emails when they start their workday, so the morning is a good time. On Fridays, open rates are consistently high from 10-11 AM, with another spike around 2 PM. Be aware of time zones.
Invest in a New Email List for 2023
Investing in a new dental email list saves you time and money. It’s always a good idea to get a new list for the new year. We recommend the Email List Company. You’ll get a high-quality list of dentists that targets your audience with pinpoint accuracy. Plus, their dentist email lists are verified, validated – and segmented into specific categories of the business.
Click here to discover more ways to market to dentists in 2023,